In 2025, social media management isn’t just a nice-to-have for brands anymore; it’s the digital handshake, elevator pitch, and networking event all rolled into one — particularly for Enterprise companies on LinkedIn. LinkedIn has evolved from a resume show into a high-stakes battleground where enterprise businesses compete for visibility, industry authority, and, let’s be honest, a little clout. It’s no longer just a place to list credentials—it’s where brands shape narratives, showcase thought leadership, and engage directly with decision-makers. With an algorithm favoring active participation and content that sparks conversation, companies that treat LinkedIn as a strategic marketing tool rather than an afterthought are the ones winning the battle for attention, influence, and ultimately, business growth.
If your company is still lurking in the shadows, it’s time to step up. Your brand has a story—LinkedIn is where you tell it. Here are 10 things your Enterprise brand should be doing on LinkedIn:
1. Optimize Your LinkedIn Company Page
Your LinkedIn Company Page is often the digital front door to your business—so make sure it’s inviting, professional, and fully optimized to capture attention and build credibility. A half-finished or outdated profile sends the wrong message, while a polished, complete page can drive engagement and trust from potential clients, partners, and recruits.
Here’s how to get it right:
- Use a high-quality logo and an engaging banner image. Your visuals should be crisp, on-brand, and properly formatted. (Pro tip: Watch for safe zones so your banner doesn’t get awkwardly cropped.)
- Craft a compelling ‘About’ section. This isn’t just a generic company bio—it’s your elevator pitch. Clearly explain what your company does, who you serve, and what makes you different.
- Fill out every section. Don’t leave blanks! Include your website link, industry, company size, headquarters location, and specialties so people can easily understand what you do and where to find you.
- Keep your contact details updated. If your page still lists an old email or a phone number that leads to nowhere, you’re missing out on real business opportunities.
A well-optimized LinkedIn Company Page isn’t just a nice-to-have—it’s the foundation for making a strong first impression and standing out in a crowded digital space.
2. Post Consistently (and Strategically) on LinkedIn
The LinkedIn algorithm loves consistency, but it’s not just about checking a box—it’s about keeping your brand top-of-mind with content that actually resonates. Posting regularly (aim for at least 2-3 times per week) signals to LinkedIn that your company is an active participant in industry conversations, which increases your visibility. But let’s be clear: mindless posting won’t cut it.
To truly engage your audience, focus on quality over quantity by sharing content that is relevant, insightful, and worth stopping the scroll for. Here’s what works:
- Industry insights: Position your brand as a thought leader by sharing trends, research, or expert analysis. (Bonus: Uploading a PDF infographic can boost engagement.)
- Case studies: Nothing speaks louder than results. Showcase real-world success stories that highlight how your company delivers value.
- Behind-the-scenes updates: Give people a peek into your company culture, product development, or day-to-day operations. Authenticity builds trust.
- Thought leadership pieces: Share original insights from your executives or team members on industry trends and challenges.
- Quotes from employees: Let your team be your brand advocates by sharing their perspectives and experiences working at your company.
- Authentic photography: Ditch the stock images. Real, behind-the-scenes photos of your team and workplace bring a human touch to your brand.
The key is to create content that informs, entertains, or sparks conversation—not just content that fills a calendar. By being strategic and intentional with your posts, you’ll keep your audience engaged and your brand relevant.
3. Leverage Video Content on LinkedIn
Video is king on LinkedIn, and with platforms like TikTok and Instagram setting the standard for short-form, high-impact content, businesses need to adapt. According to LinkedIn data, videos score the highest number of shares compared to all other post types.
But it’s not just about posting any video—it’s about grabbing attention fast. Whether it’s a snappy, Reels-style intro to your services, a behind-the-scenes look at your team, or a punchy customer testimonial, video helps bring your brand to life and keeps you competitive in a scrolling-first world. Here are 5 quick-and-dirty video ideas for your LinkedIn Page:
5 Easy-to-Create Videos for Your LinkedIn Page
- Company Intro & Value Prop (60 seconds or less) Give a short, high-energy overview of what your company does and why it matters. Use quick cuts, dynamic text, and an engaging voiceover or team member to bring your brand story to life.
- Behind-the-Scenes at Your Company Show what happens beyond the polished marketing—whether it’s a day in the office, a product in production, or your team prepping for an event. Authenticity wins engagement.
- Customer Testimonials & Success Stories Let your happy clients do the talking. A short video featuring a customer sharing their experience with your product or service can be incredibly powerful. Bonus points for adding captions and stats to reinforce their message.
- Quick Industry Insights & Thought Leadership Position your brand as an expert by having a key team member share a bite-sized industry tip, market trend, or hot take. Keep it concise, engaging, and, if possible, slightly controversial to spark discussion.
- Employee Spotlights & Culture Highlights Showcase the people behind your brand. Whether it’s a new hire introduction, an employee’s career journey, or a fun team moment, these videos add a human touch and make your company more relatable.
4. Engage With Your Audience on LinkedIn
Social media is not a one-way street. If your company is posting but not engaging, you’re missing half the equation. Responding to comments, sparking conversations, and interacting with industry content all help strengthen your brand’s presence and credibility.
But how do you do that consistently, without going off-brand or missing key opportunities? The answer: a community management protocol.
What to Include in Your Enterprise Community Management Protocol
A Community Management Protocol is a structured guide for your social media team to ensure brand consistency, professionalism, and efficiency when engaging with your audience. Here’s what it should cover:
Brand Voice & Response Guidelines
Establish a consistent tone that aligns with your brand—whether that’s formal, friendly, or bold. Responses should feel authentic, not robotic. Have a set of pre-approved messaging to maintain consistency while allowing room for personalization.
Comment Management & Response Time
Timely responses are key to engagement. Aim to reply to general inquiries within 24 hours and address urgent issues—such as media mentions or customer concerns—within an hour. Prioritize direct questions, high-engagement comments, and industry discussions, while keeping an eye on brand sentiment.
Handling Positive & Negative Interactions
Acknowledge and engage with positive comments to keep the momentum going. Questions about your business should be answered clearly, with links or next steps when relevant. Negative feedback should be handled with professionalism—acknowledge concerns, provide solutions, and take complex issues to private messages when necessary. Spam and trolling should be removed or ignored based on severity.
Escalation Process
Some issues require internal involvement. Customer complaints may need to be escalated to support, media inquiries should go to PR, and any legal concerns should be flagged immediately. Have a clear process for who handles what, so responses remain swift and accurate.
Proactive Engagement
Being active on LinkedIn isn’t just about responding—it’s about participating. Engage with industry discussions, thought leaders, and relevant posts from partners and influencers. Encourage employees to interact with company content and share their own perspectives. Consistently engaging outside of your own posts expands reach and positions your company as an industry leader.
5. Use LinkedIn Articles and Newsletters — Even for Enterprise Brands
Posting long-form content as LinkedIn Articles is a powerful way to establish your company as a thought leader, boost visibility in search results, and provide long-term value to your audience. Unlike short posts, articles allow you to deep dive into industry trends, share expertise, and position your brand as a go-to resource.
What to Include in a LinkedIn Article
- A Strong, Click-Worthy Headline
- Your title should be clear, compelling, and SEO-friendly.
- Example: “The Future of AI in Hospitality: What Hotels Need to Know Now.”
- An Engaging Hook
- The first few lines should grab attention—start with a bold statement, a surprising stat, or a thought-provoking question.
- Example: “Did you know 75% of decision-makers use LinkedIn to research businesses before working with them?”
- A Clear Structure
- Use subheadings, bullet points, and short paragraphs to improve readability.
- Example format: Introduction → Main Insights → Key Takeaways → Conclusion/Call to Action.
- Original Insights & Value
- Share expertise, industry trends, case studies, or unique perspectives that aren’t just regurgitated content.
- Provide actionable advice or a fresh take on a common challenge.
- Data & Supporting Evidence
- Stats, research, and real-world examples add credibility.
- Example: “A recent LinkedIn study found that video content gets 5x more engagement than static posts.”
- Multimedia Elements
- Use images, infographics, and embedded videos to break up text and boost engagement.
- A Strong Call to Action (CTA)
- End with a question, encourage discussion in the comments, or direct readers to a next step (e.g., visit your website, subscribe to a newsletter, download a resource).
- Example: “What’s the biggest LinkedIn trend you’ve noticed this year? Drop your thoughts in the comments!”
Why You Should Also Consider a LinkedIn Newsletter for your Corporate Brand
If you want to build an ongoing relationship with your audience, take it a step further by launching a LinkedIn Newsletter. This allows you to deliver valuable insights straight to your followers’ inboxes, increasing retention and engagement. Plus, LinkedIn notifies subscribers every time you publish, keeping your brand top-of-mind.
By consistently publishing LinkedIn Articles and Newsletters, your company can own the conversation in your industry, attract decision-makers, and create content that keeps working for you long after it’s posted.
6. Optimize for SEO on LinkedIn Page, Posts, Articles, etc.
LinkedIn is a search engine in its own right. Make sure your company page and posts include relevant To make your LinkedIn content more discoverable, focus on strategic keyword optimization that aligns with what potential clients or partners are actively searching for. This helps improve visibility in LinkedIn search results and even supports search engine optimization for external search engines like Google.
How to Identify the Right Keywords:
- Industry-Specific Terms
- Use key phrases that define your niche and expertise.
- Example: For a hospitality marketing agency, keywords might include “hotel digital marketing,” “hospitality branding,” or “social media for boutique hotels.”
- Service-Related Keywords
- Highlight what your company offers in simple, searchable terms.
- Example: Instead of just saying “custom solutions,” be specific: “SEO strategy for eCommerce,” “LinkedIn lead generation,” or “AI-powered data analytics.”
- Common Pain Points & Solutions
- Address the challenges your target audience faces and how your company solves them.
- Example: If your audience struggles with low engagement, use keywords like “boost LinkedIn engagement,” “increase brand visibility,” or “content strategy for B2B growth.”
- Trending Industry Buzzwords & Hashtags
- Stay on top of what’s trending in your space and incorporate relevant buzzwords and hashtags where appropriate.
- Example: A SaaS company might focus on “digital transformation,” “B2B automation,” or “customer retention strategy.”
- Long-Tail Keywords for Specific Searches
- Think beyond one-word searches—use longer, more specific keyword phrases that align with how people actually search.
- Example: Instead of “content marketing,” go with “LinkedIn content marketing for B2B” or “best content strategy for enterprise SaaS.”
Where to Use Keywords on LinkedIn:
- Company Page: Add them to your About section, specialties, and job descriptions.
- LinkedIn Articles & Posts: Naturally weave them into headlines, subheadings, and body text.
- Hashtags: Use relevant hashtags (#B2BMarketing, #HotelBranding, #LinkedInGrowth) to boost reach.
- Employee Profiles: Ensure your team’s profiles mention relevant industry terms to strengthen visibility.
The Impact of SEO on LinkedIn Visibility
By strategically using the right keywords, phrases, and hashtags, your company’s content will appear in front of the right audience—whether they’re searching on LinkedIn or through external search engines. It’s a simple but powerful way to drive organic traffic, generate leads, and position your brand as an industry leader.
7. Leverage Employee Advocacy on LinkedIn for Major Impact
Your employees aren’t just part of your company—they’re your most valuable brand ambassadors. When they engage with company content, share industry insights, and post thought leadership pieces, they expand your brand’s visibility far beyond what your LinkedIn Company Page can achieve alone.
Why? LinkedIn prioritizes personal profiles over company pages, meaning content shared by employees typically reaches more people. A strong employee advocacy strategy isn’t just about asking your team to hit “like”—it’s about strategic activation that benefits both the company and the employees themselves.
Ways to Encourage Employee Engagement on LinkedIn:
- Make Content Sharing Easy and Strategic
- Provide employees with high-quality, on-brand content they can share on their personal LinkedIn profiles.
- Align shared content with key business goals—whether that’s employer branding, talent recruitment, thought leadership, or sales enablement.
- Offer different content types, from industry insights to company milestones, so employees can choose what resonates with their audience.
- Encourage Employees to Engage with Company Posts
- Train your team on the value of LinkedIn engagement and how it benefits both the company and their personal brand.
- Instead of passive likes, encourage meaningful engagement—thoughtful comments, reshares with insights, and adding their own perspectives to the discussion.
- Empower Employees to Create Their Own Thought Leadership Content
- Encourage team members to write LinkedIn posts or articles about their expertise, experiences, or industry trends—especially those that tie back to the company’s mission.
- Offer support with content prompts, writing templates, or even ghostwriting assistance for those who want to contribute but don’t have the time or confidence to write independently.
- Use Content Pillars to Guide Employee Advocacy
- Align employee content with your company’s core content pillars, ensuring their posts reinforce key themes that matter to your audience.
- Examples of content pillars:
- Innovation & Industry Trends: Employees share insights on the latest industry developments.
- Company Culture & Values: Behind-the-scenes glimpses into the workplace, team highlights, and personal career growth stories.
- Customer Success & Case Studies: Employees showcase how the company’s solutions are driving real impact.
- Recruitment & Employer Brand: Sharing job openings, career advice, and why they love working at the company.
- Provide Tools for Employees to Create Their Own Content
- Not everyone is a writer or designer—but that shouldn’t stop them from posting!
- Offer tools like branded meme templates, customizable LinkedIn post prompts, or a company-approved content library that employees can personalize.
- Host internal workshops or training sessions to help employees feel confident in posting their own content.
The Business Impact of Linkedin Employee Advocacy
A well-executed employee advocacy strategy increases reach, strengthens credibility, and enhances engagement—all while making employees feel more connected to the company’s mission. When done right, it’s a win-win: employees build their personal brands while driving brand awareness, talent attraction, and business growth for the company.
8. Run Targeted LinkedIn Ads
While organic reach is great, LinkedIn Ads can be a game-changer for getting your company in front of the right audience.
The Power of LinkedIn’s Precise Targeting
Unlike other social platforms, LinkedIn Ads aren’t just about demographics—they’re built for professional audience segmentation. You can target decision-makers based on:
Job Title & Seniority – Reach executives, directors, managers, or specialists based on their exact roles.
Industry & Company Size – Tailor campaigns to businesses within your niche, from startups to Fortune 500 enterprises.
Company Name & Growth Stage – Target specific organizations or companies at a particular funding stage.
Skills & Interests – Engage professionals who have listed relevant expertise on their profiles.
Behavior & Engagement – Retarget people who have previously interacted with your content or website.
Best Types of LinkedIn Ads for Business Growth
Different objectives call for different ad formats. Here’s how to choose the right one:
Sponsored Content (Boost Thought Leadership & Engagement)
- Promote your best organic posts to reach a larger, targeted audience.
- Great for webinars, reports, blog posts, or industry insights that drive engagement.
Lead Gen Ads (Capture High-Intent Leads Without Leaving LinkedIn)
- These pre-filled forms make it easy for users to submit their info without clicking away.
- Perfect for whitepaper downloads, event registrations, or gated content.
Message Ads (InMail) (Direct Outreach to Decision-Makers)
- Send personalized messages straight to prospects’ LinkedIn inboxes.
- Works well for B2B outreach, product demos, or high-ticket sales opportunities.
Text & Dynamic Ads (Hyper-Personalized Brand Awareness Ads)
- Show customized ads featuring the user’s name, company, or job title.
- Ideal for brand awareness campaigns or event promotions.
Video Ads (Boost Engagement & Showcase Your Brand Story)
- Short, engaging videos perform well for explaining complex products or services.
- Works best when optimized for mobile-first viewing with captions.
How to Maximize LinkedIn Ad ROI
- Use Lookalike Audiences to expand your reach beyond existing customers.
- Test different ad creatives to see what resonates with your audience.
- Optimize for conversions, not just impressions—track performance with LinkedIn’s analytics.
- Combine organic & paid strategies for a well-rounded LinkedIn presence.
9. Join and Participate in LinkedIn Groups
LinkedIn Groups are an underrated goldmine for building connections, boosting visibility, and establishing thought leadership—but only if you use them the right way. Unlike the endless noise of the main feed, Groups bring together professionals in specific industries, roles, and interest areas, giving you direct access to engaged, like-minded audiences.
How to Find the Right LinkedIn Groups
Not all LinkedIn Groups are worth your time—some are highly active, while others are nothing more than spam hubs. Here’s how to find high-value groups:
- Search by Industry or Niche – Use LinkedIn’s search bar to find groups related to your field (e.g., “Luxury Hotel Marketing,” “B2B SaaS Growth Strategies”).
- Look at Member Quality – A group with 100 engaged professionals is better than one with 10,000 inactive members.
- Check Activity Levels – Scan recent discussions—are people asking thoughtful questions, or is it just a flood of self-promotion?
- See Where Your Clients & Competitors Are Active – If key industry players are engaging in a group, it’s worth exploring.
10. Showcase Client Wins and Testimonials
Social proof is powerful. Share success stories, testimonials, and case studies that highlight the impact of your work. Use before-and-after scenarios, data-driven results, or direct quotes from happy customers to add credibility.
Standing out on LinkedIn isn’t just about posting and hoping for the best—it’s about strategy, creativity, and consistency. If you’re not optimizing your company page, creating content that actually stops the scroll, leveraging video, and engaging like a pro, you’re basically whispering in a room full of people shouting their pitches.
Enter Drizzle Digital. LinkedIn Management for Enterprise Brands
- We don’t just “manage” your LinkedIn—we own the scroll. That means:
- A LinkedIn company page that actually works for you (not just exists).
- Posts that sound human and like your brand, not corporate jargon from 2012.
- Video that grabs attention before thumbs keep swiping.
- Engagement that makes your brand feel alive
TL;DR: We handle it all for Enterprise level brands on LinkedIn. You get the visibility, credibility, and leads—without lifting a finger. Ready to stop blending in and start making waves on LinkedIn? Let’s talk.
