Even the savviest of digital marketers (yes, we’re talking about ourselves here) struggle to identify the most relevant and effective keywords to use in their Google Ads campaigns. Luckily, there are some super helpful keyword tools on the market that can streamline keyword research while providing powerful insights into search volume, costs, and competition. 

In this blog post, we’ll take a closer look at the Drizzle team’s favorite tools for keyword research for Google Ads. Not only will these tools make your life easier, but they’ll also help you drive more traffic to your website, drive more conversions, and ultimately drive results for your business. Let’s do this!

Google Ads Keyword Planner

We already know what you’re thinking… “Google Ads Keyword Planner is old and boring.” But hear us out. As the OG of keyword tools, Keyword Planner is awesome because it’s free, it’s easy to use, and it’s seriously effective! Just enter a keyword related to your business or product, and Keyword Planner will generate a list of related keywords with search volume and competition info. Give it a try, we promise it’s worth it.


Well, this one’s not free, but it’s definitely worth the investment. It’s packed with digital marketing features that can help you outperform your competitors in paid search. Use it to analyze their ads and keywords, find new keywords, and uncover high-quality, low-cost variations that they might have overlooked. Trust us, it’s a game-changer.

Your Competitors’ Websites

Finally, don’t forget to scope your competitors’ website for some keyword inspiration. Pay attention to the keywords they use in their content, particularly on their landing pages and in their product or service descriptions. Take note of any repeated phrases and consider whether they align with the search terms you would like to target.

So there you have it, folks – our top picks for keyword research tools for Google Ads. And hey, if you’re still feeling overwhelmed with your keyword research or just need some extra help, Drizzle Digital is here for you. Get in touch so we can help you crush those business goals!