Social media trends come and go, but the effects of virality can last forever. Learning how to strategically capitalize on popular moments, sounds, and formats can boost your company’s brand awareness, drive consumer engagement, and even increase conversions.
Not sure how to find what’s trending? We’re on it. Stay tuned for bi-weekly updates on the most recent trends — including how to use them for the most buttoned-up businesses.
Social Media Trend #1: Camera Roll
Leverage the Camera Roll trend by sharing a curated, yet authentic collection of on-brand photos. By doing so, you can easily give your followers an insider look into your company.
How to use this social media trend:
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- Create a Thematic Product Story: Showcase a product’s journey from ideation to completion through quick snapshots.
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- Highlight Customer Journeys: Share user-generated content that showcases your followers using your product or service to build credibility and trust.
- #CorporateBusinessTip: Provide a glimpse into daily operations, product creation, or company culture.
Social Media Trend #2: Anxiety
Use the Anxiety trend to lean into humor. Feature the song ‘Anxiety’ by Doechii and highlight common struggles your consumer may not consider in a lighthearted way.
How to use this social media trend:
- Humanize the Brand: Reveal the anxieties of running a business, such as shipping delays, product launches, or meeting deadlines.
- Engage with Community: Encourage your followers to share how your product or service helps them alleviate their own anxieties.
- #CorporateBusinessTip: Highlight a customer pain point that your product or service solves.
Social Media Trend #3: New Soul
Take advantage of the New Soul trend by showcasing content that portrays your company’s transformation or processes, set to the song ‘New Soul’ by Yael Naim.
How to use this social media trend:
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- Reveal a Customer’s Journey: Feature before and after stories of customers using your product or service.
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- Inspire Engagement: Create a challenge that encourages your followers to share how your brand invited a new beginning.
- #CorporateBusinessTip: Tell a brand evolution story by showing where your company started versus where it is today.
Social Media Trend #4: Jubel
Use the Jubel trend to create feel-good, shareable content. Feature the song ‘Jubel’ by Klingande and showcase celebratory moments tied to your business.
How to use this social media trend:
- Showcase Customer Wins: Highlight success stories or milestones your customers have achieved using your product or service.
- Elicit User-Generated Content: Invite your followers to share moments of joy related to your brand using a campaign hashtag.
- #CorporateBusinessTip: Use the upbeat energy of the song to share exciting business news, anniversaries, or behind-the-scenes victories.
Social Media Trend #5: Meet the Team
Use the Meet the Team trend to introduce team members in a fun, casual way and give your audience a look at the people who make your brand great!
How to use this social media trend:
- Personalize Your Brand: Introduce each team member with a fun fact to create a deeper connection with your audience.
- Foster Engagement: Encourage team members to answer FAQs, participate in trending challenges, or take over your Stories for a day to interact with your community.
- #CorporateBusinessTip: Share what a day in the life looks like at your company, from team meetings to product development.
