Social media is overflowing with trends that come and go faster than your inbox fills up on a Monday morning. But, the best brands know that it’s not about chasing every meme, it’s about finding the formats that can highlight your expertise, humanize your brand, and drive action… even with the most corporate companies.
Here are five current trends worth adapting for your business, along with practical ways to make them drive conversion.
Social Media Trend #1: Don’t Do It
The audio starts with the voice in someone’s head saying “Don’t do it” followed by the inevitable cut to them doing it anyway. The format is playful, but it’s also a clever way for your business to showcase smart risks that pay off.
How to use this social media trend:
Reframe Hesitation into Wins: Highlight a common client fear like, “Don’t switch CRMs—it’ll be too complicated.” Then, show the payoff with your solution delivering results faster than expected. Bonus points if you can pair it with a client quote or stat.
Spotlight Customer Success Stories: Share how a client resisted change at first, then made the leap and saw measurable ROI. For example, start with “Don’t test a beta program—it’s too risky” and then cut to metrics showing ROI after three months.
#CorporateBusinessTip: Use this format to show the cost of waiting. Shift “Don’t do it” to “Don’t wait to do it” to position your solution as the smartest option and reinforce urgency.
Social Media Trend #2: Unfortunately I Do Love
@armandhammertoothpaste What’s there not to love about Arm & Hammer toothpaste 🫂🪥 #unfortunatelyidolove #toothpaste #bakingsoda ♬ Young Blood – The Naked And Famous
This trend thrives on calling yourself out for the things you just can’t resist. On TikTok and Instagram, creators list their guilty pleasures with an “Unfortunately I do love” text overlay and Rocky Mountain Way by Joe Walsh playing in the background. For businesses, it’s a golden opportunity to show off the features and benefits your audience secretly (or not so secretly) loves about your product—basically turning guilty pleasures into selling points.
How to use this social media trend:
Make Your Features the Star: Play up what makes your product irresistible. Try lines like “Unfortunately I do love when onboarding takes minutes” or “Unfortunately I do love when reports build themselves.” Fun, but focused on clear value.
Highlight Product Stickiness: Spotlight the features clients won’t stop using. Think “Unfortunately you will love checking your live analytics every 5 minutes” or “Unfortunately you will love automating 90% of follow-ups.” It’s product addiction—in a good way.
#CorporateBusinessTip: Don’t just go for laughs—go for leads. Pair one must-have feature with a CTA like “You’ll love it too. Book a demo now.” Humor hooks them, benefits convince them, CTA converts them.
Social Media Trend #3: I Love Stuff
This trend pairs playful audio that repeats “I love stuff” in exaggerated tones with visuals of a creator showing off their favorite items. For your business, it’s a smart way to highlight your product’s features, key benefits, or differentiators in a format that’s fun and shareable.
How to use this social media trend:
Show Off Your Favorite Features: Pan across your platform or product while syncing each “I love stuff” to a standout feature. Think “I love automated reporting,” “I love seamless integrations,” or “I love dashboards that actually make sense.” It’s a fun, bite-sized way to highlight what sets you apart.
Highlight Measurable Impact: Instead of just showing the feature, pair each “I love” moment with a short, digestible stat or result. For example: “I love faster onboarding → 50% time saved” or “I love automated reports → 200% more insights delivered.” This provides social proof and drives prospects closer to conversion.
#CorporateBusinessTip: Use captions, overlays, or callouts to make the value obvious for viewers. Keep it fast, visual, and benefit-focused to reinforce why your solution is the smart choice.
Social Media Trend #4: I Have the Shoppies
@katesomervilleskincare did you just say our friends + family sale is live on katesomerville.com? save 30% off your basket using the code FAM30…and there’s more 👀 when you spend $200 or more you will recieve a complimentary ExfoliKate trio +travel case ($74 value) 😉 #katesomerville #beauty #trend #sale ♬ original sound – Liv Perez
The “I have the shoppies” phrase blew up after Marie Claire’s Editor-in-Chief, Nikki Ogunnaike, used it to blame seasonal changes for her sudden urge to shop. Your brand can use this viral audio to tap into a buyer’s natural curiosity for your product or service and drive a sense of urgency to finally purchase.
How to use this social media trend:
Create Aspirational Product Showcases: Produce short videos or posts that highlight your product or service in action, synced with the audio. For example, show new features, upgrades, or packages that make prospects think, “I need this for my business now.”
Tie Content to Timely Promotions: Pair the trend with limited-time offers, seasonal launches, or new service rollouts. The “shoppies” context makes it playful while nudging prospects toward immediate action, increasing conversion potential.
#CorporateBusinessTip: Use this trend to visually and audibly trigger the desire to purchase. Incorporate clear CTAs or links in captions and overlays so viewers can immediately explore your product or service while the “shoppies” energy is high.
Social Media Trend #5: Today’s To-Do List
Forget the perfectly curated “day in the life” posts. This trend is about listing the messy, mundane, and occasionally hilarious tasks on your plate with the iconic song, Gypsy by Fleetwood Mac, playing in the back to set the vibes. For businesses, it’s the perfect way to slip in product benefits or promotions while keeping things human and relatable. Think of it as a Trojan horse for conversions: looks like a to-do list, works like an ad.
How to use this social media trend:
Promote a Product Launch: Build a list with everyday tasks and slide in something like “Check email, drink coffee, launch our new AI dashboard (psst… link in bio).” Relatable, scroll-stopping, and promotional without being pushy.
Tease Future Wins: Make a to-do list for future customers. For example, “Sign contract, save 10 hours a week, look like a rockstar at QBR.” It paints the dream state with your product baked in.
#CorporateBusinessTip: Don’t waste this trend on fluff. Every bullet should ladder back to a conversion goal, whether that’s signing up, booking a demo, or adopting a new feature. Pair the post with a cheeky CTA like, “Ready to experience real change? Check booking a strategy call with us off your to-do list next!”
@farmacybeauty we’re booked and busy, sorry! 😌
♬ original sound – mc cece
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