Trends are fleeting, but that’s not a reason to ignore them. The smart play is to pick formats that amplify your value propositions, build pipeline, and reduce friction in the buyer journey. Below are five trends you can use intentionally—with conversion-first tactics and quick templates. Use them to move prospects down the funnel, accelerate trials, and keep customers loyal.
Social Media Trend #1: Girl, Whatever
This trend is all about claiming your peace while showing up anyway. With Charli XCX’s “You (Ha Ha Ha)” behind it, creators aren’t just flexing, they’re signaling they’ve moved past what drags them down and into something more lighthearted, with the text overlay: Girl whatever. Imagery for this trend is full of beautiful travel vistas, ironic food shots (think: Girl, whatever. I’m eating this pizza.), and people doing their favorite hobbies and unbothered pastimes.
For brands, this trend is a chance to show what “Girl whatever” looks like through your audience’s lens. Focus on the relief, humor, and freedom your product makes possible.
How to use this social media trend:
Let the Visual Tell the Story: Use imagery that speaks without words: scenic escapes, slice-of-life moments, someone exhaling, someone doing something joyful or calm. The overlay “Girl whatever.” sets the tone. Your product should be in the frame, but not screaming for attention. It’s the quiet supporting actor.
Caption with Context: Since your visual says “Girl whatever.”, your caption becomes the voice behind it. Let the caption fill in what’s happening.
Examples:
“When your to-do list says ‘urgent,’ but you choose your time instead. 🧘♀️”
“Chaos in the background. Calm in the foreground. That’s what [product] is for.”
“Budget season? We got you. Girl whatever.”
@carawayhome hosting season has entered the chat @KELSEY G #caraway #carawayhome #hosting #girlwhatever ♬ original sound – zpeaknow
Social Media Trend #2: The Lioness Does Not Concern Herself
@hearthdenver self control?? never heard of her ☕️🥐
♬ original sound – 00srunway
Creators are using this trend to playfully show off what they’re above caring about or choosing to no longer focus on. Businesses should think about it as an opportunity to highlight what truly matters (customer outcomes, innovation, leadership) and what doesn’t (fads, competitors, short-term noise).
How to use this social media trend:
Empathize with Your Customers: Show empathy for your customers’ pain points and how your solution makes them irrelevant. For example, “The lioness does not concern herself with manual workflows. She automates with [insert your product].”
Celebrate Strategic Focus: Playfully call out how your customers can choose focus over frenzy and thrive because of it. For example, “The lioness does not concern herself with market chaos. She focuses on what moves the business forward with [insert your solution].”
#CorporateBusinessTip: Use this trend to highlight how your product or service improves your customers’ lives in ways that competitors can’t.
Social Media Trend #3: My Life, My Priorities
This trend is pure irony at its best. Creators leverage a fire backdrop with the text overlay “My life:” to represent the chaos of their life at the moment, while doing something completely unserious like their skincare routine and including the text overlay “My priorities:”. It’s self-aware, funny, and deeply relatable because, honestly, who hasn’t ignored chaos to focus on one small joy?
For a business, this is your moment to poke fun at professional chaos while positioning your product as the thing that keeps the real priorities intact.
How to use this social media trend:
Playfully Call Out Industry Chaos: Include pain points in the caption that your audience knows too well such as system outages, last-minute fire drills, or 10-person approval chains. Then, contrast with “My priorities:” content showing your product or team solving what really matters.
Celebrate Small Wins: Use the “My priorities:” shot to spotlight moments of joy, creativity, or quirky rituals in your team’s day. The contrast between the fire chaos and small, human victories makes your brand relatable and charming.
#CorporateBusinessTip: This trend works because it’s emotionally honest. Use it to acknowledge the chaos your customers face every day, and position your brand as the reason they can get through it. Humor, when tied to real tension points, builds trust and memorability.
@farmacybeauty at least my skincare routine understood the assignment 💅 #FarmacyBeauty #GreenClean #WhippedFoaming ♬ sonido original – Dalia Varela Estilista
Social Media Trend #4: How Lucky Are We
This trend is an emotional breather from the chaos of feeds full of hot takes and sales pitches. Set to soft, nostalgic audio, creators use it to spotlight what they’re grateful for and those quiet moments that remind them why they do what they do.
For a company, this is a chance to show the human side of your business: the partnerships, milestones, and people behind the performance metrics. When executed with sincerity, it builds emotional equity.
How to use this social media trend:
Highlight Long-Term Partnerships: Feature snippets of key customer relationships or collaborations over time. Think quick clips or images of the first client kickoff, launch day, milestone moments, and renewal celebrations. For overlay text, mention something like, “How lucky are we to grow alongside the innovators shaping what’s next?”
Spotlight Your People and Purpose: Showcase the team behind your success (i.e. engineers, marketers, customer success reps, etc.). Include a caption such as, “How lucky are we to work with people who care this much?”
#CorporateBusinessTip: Use this trend to anchor your gratitude in proof. Tag partners, share real metrics (e.g. “3 years, 4 launches, 10M users”), and link it to your brand’s mission. Gratitude is memorable when it’s specific, and specificity drives connection that lasts longer than a like.
Social Media Trend #5: Life With Her
This trend leans on warmth, relatability, and the cinematic everyday. Set to dreamy, nostalgic audio (like Justin Hurwitz’s “Planetarium”), creators share quick, candid clips showing the funny, messy, or tender moments that reveal how their partner makes life better.
For your business, “her” becomes your product—the partner that makes companies run smoother, collaboration feel easier, and results more obtainable.
How to use this social media trend:
Show Your Product as the Unsung Hero: Use this trend to illustrate chaos and how your platform quietly simplifies it. Pair the “Life with her” text overlay with product mocks or feature demos to visually show the benefits.
Highlight the Emotional ROI of Efficiency: Showcase customer testimonials that highlight moments where your product gave people time back, more focus, or fewer fires to put out.
#CorporateBusinessTip: Use this trend to shift from what your product does to how it makes people feel. In the B2B world, emotional storytelling is still rare, which makes it powerful.
@sephora She just adds a little beauty ✨✨✨
♬ orijinal ses – Naz
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