Trends move fast, and that is part of the thrill. This week brings platform shake-ups every marketer should have on their radar: Meta is shutting down its Messenger app for Windows and Mac, signaling a tighter focus on mobile engagement. On X, a new “Handles Marketplace” is taking shape, creating fresh possibilities for brand and creator usernames. And Instagram is prompting users to switch to a new navigation bar, pushing Reels and DMs to the forefront. See how these updates, plus five viral trends, can boost engagement, drive conversions, and keep your marketing working long past Halloween night.
Social Media Trend #1: My Betrayal List
Kanye West recently posted a list shaming people who have supposedly betrayed him. Creators are taking a note from him and sharing their own betrayal lists. Except, instead of just listing people, they’re calling out everything from Ticketmaster to paper straws with Kanye’s “Runaway” blasting in the back.
For your business, it’s the perfect opportunity to call out niche annoyances that are relatable for your audience.
How to use this social media trend:
Spotlight Your Solution: List common customer frustrations and position your product as the fix. For example, “My Betrayal List: Ghosted sales leads and broken integrations.” Include a caption that highlights your solution such as, “Luckily, we know all about your betrayals and launched [insert product].”
Give Your Team the Mic: Let employees share their lighthearted betrayals. For example, a member of your social media team could mention, “My Betrayal List as a Social Media Manager: Running out of storage 24/7 and the latest algorithm update.”
#CorporateBusinessTip: Use your Betrayal List to lightheartedly acknowledge pain points. You’re building emotional equity, which drives engagement and encourages product consideration.
@farmacybeauty Trust? Never heard of her 🥲💅
♬ original sound – Farmacy Beauty
Social Media Trend #2: I Lied
@theiconicau You asked, we made it happen. Get ready to take your seat. THE ICONIC Front Row is coming. Discover more via the link in bio #THEICONIC #GotYouLooking ♬ original sound – PRODSICC
Creators have recently been taking to Instagram and TikTok to confess things they love and are not afraid to admit they dislike. Your business can easily hop on this trend by including the “I Lied” text overly alongside a list of raw, relatable hooks. The bolder the hook, the more potential engagement.
How to use this social media trend:
Reveal Your Brand Journey: Enlighten customers on your journey to big wins. For example, include the text overlay “I Lied” with a list including “We didn’t scale overnight, it took 100 beta tests, we had 3 failed pilots” to show the commitment to delivering the best possible solution for customers.
Highlight Your Product’s Impact: Use this trend to show empathy for customer pain points and position it as the reason for building a product. For example, include the text overlay “I Lied”, a list of items like “I’m over juggling 6 tools to manage one project” and a caption including “Thankfully, [insert product] makes it 10x easier.”
#CorporateBusinessTip: Include a CTA in the caption to encourage product adoption or demo trials. That way, you can turn a one-time laugh into a potential long-term customer.
Social Media Trend #3: Everyone Who Knows Me Knows You Btw
Best friends and partners are showing just how inseparable they are with this trend. It’s sweet and thrives on the visual (or emotional) chemistry between two things that just work together.
For businesses, it’s an easy and fun way to show off products that pair well together or spotlight other dynamic duos.
How to use this social media trend:
Highlight Complementary Features: Show how two features work together to address customer needs. For example, a project management software company could show how “Task Dependencies” and “Timeline View” features work together to keep projects on track.
Highlight Complementary Team Members: Spotlight how teams work together to solve customer problems. For example, marketing provides user insights and the product team translates them into features. Include a quick video of these teams high-fiving with a text overlay that details how each contributes to customer success.
#CorporateBusinessTip: Pair each duo with a quick visual of them in action. Think, screenshots of integrated features, workflow diagrams, or clips of team collaboration.
Social Media Trend #4: Stop Talking Dirty to Me
@glassons Send this to your friends 😘🛍️ Shop new arrivals online and in store now #glassons ♬ som original – Duda⸆⸉
This trend is for the Swifties. It starts with a question that feels hard to say no to and ends with the response “Stop talking dirty to me”. Creators are saying things like, “Do you want to go to pilates and buy overpriced coffee?” and pairing it with the response “Stop talking dirty to me”, set to Taylor Swift’s new song, Actually Romantic.
For your business, it’s the perfect time to position your product or service as irresistible.
How to use this social media trend:
Announce a New Offering: Use this trend as a casual way to launch a feature. For example, pose the question, “Do you want a CRM that remembers follow ups so you don’t have to?”, include the response “Stop talking dirty to me”, and add a CTA to “Try our new product now.”
Spotlight a Differentiator: Highlight your unique value props. For example, include the question “Do you want automated reporting that actually formats itself?” with the response “Stop talking dirty to me.”
#CorporateBusinessTip: Take it from us, this trend may be a little too cheeky for you. We recommend checking out one of the other 4 in the report!
Social Media Trend #5: Instagram Then Vs Instagram Now
Creators are showing off their personal transformations by placing a throwback picture of themselves next to the old Instagram logo and a more recent one next to the current logo.
Show off how time has been good to your business too by using this trend to highlight product or company growth.
How to use this social media trend:
Celebrate Product Transformations: Show how a product has evolved to include more features or meet today’s design standards. This approach taps into nostalgia and celebrates how you’ve successfully adapted to market changes.
Show Your Company’s Evolution:
Compare versions of your own logo, branding, or even team size to show how long your business has been in the game.
#CorporateBusinessTip: Add a bit of storytelling in the caption to provide context to where you started and get customers excited about where you’re headed next.
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