This edition of the Trends Report is packed with insights and the latest updates in the world of social media. For starters, TikTok added new generative AI creation options and Instagram recently added competitor insights for professional accounts. These updates will help make it easier than ever to create content and contextualize your performance.
Keep this in mind when browsing the latest viral trends detailed below, as they can help you jump on trends faster and monitor engagement more strategically.
Social Media Trend #1: Zoom In
This trend turns a static Instagram post into an interactive scavenger hunt. Text guides the viewer from one area of a photo to another, with the final, tiny text encouraging followers to take a specific action.
Businesses can take advantage of this trend to tease a new feature, launch a new product, or simply spark engagement with their audiences.
How to use this social media trend:
Reveal A New Feature: Drop a sneak peek of your product interface or packaging, then add text overlays encouraging followers to zoom in until the feature update is revealed. The hunt increases the investment in the reveal and heightens the excitement.
Promote an Upcoming Event: Leverage a photo of an event space or location, and use each string of text to reveal event details.
#CorporateBusinessTip: Use this trend to increase launch excitement or reward customers with discount codes. Keep in mind that if they have to work for it, the payoff should be worth it.
Social Media Trend #2: The Emoji We Deserve
Have you ever felt like the standard emojis just didn’t quite hit hard enough? This trend capitalizes on that by showing a side-by-side comparison of an emoji that we’ve been given with the emoji we deserve.
It’s the perfect, low lift way to position your product as a hero and make your audience feel a part of the movement.
How to use this social media trend:
Show Off Your Product: Use a generic emoji to represent a basic version of your product and contrast it with a high-quality visual of your offering. It’s an easy way to peak curiosity in your brand.
Highlight Testimonials: Use a sad emoji to represent the experience that people have without your product and a happy emoji to show the experience they deserve. Share customer testimonials in the background of the image and more details on your product or service value in the caption.
#CorporateBusinessTip: Use this trend to empathize with your audience and detail how your company helps them resolve common issues.
Social Media Trend #3: Word Search
This trend leans into gamification to drive engagement. Brands are creating their own word searches and encouraging their audience to find relevant keywords to drive community participation. It’s an easy way to turn a passive scroller into an active participant and potential follower.
How to use this social media trend:
Strategically Use Keywords: Include keywords like “innovation” or “automation” in your word search, and detail how a new product or service will make life easier for customers.
Run a Giveaway: Spark more engagement by providing a number of randomly selected followers that comment a word they see with a prize of your choosing.
#CorporateBusinessTip: This trend is an easy way to incentivize your customers to engage with you. Ask a question within the caption to get valuable feedback or insights.
Social Media Trend #4: What’s In My Bag
The classic “What’s in my bag?” trend is being reimagined by brands to playfully show off their personality. To execute, companies are leveraging a visual format that shows personal items falling out of a bag with some branded products sprinkled in. It works because it’s fun and relatable, which builds authenticity and trust.
How to use this social media trend:
Reveal Brand Must-Haves: Include some of your hero products falling out of the bag alongside playful surprises to intertwine promotion with personality.
Drop Release Hints: Let team members show off their favorite products alongside some hints for an upcoming product release to increase buzz and excitement. Encourage engagement by asking the audience to cast their guesses in the comments.
#CorporateBusinessTip: Think of this trend as your company’s version of an unboxing. Keep it fun, lighthearted, and on-brand.
Social Media Trend #5: Hold The Dots and Scroll
Looking for an exciting way to launch a new product or service? Consider the peek-a-boo-like trend, which slowly reveals an image by encouraging a viewer to hold the dots and scroll in an Instagram carousel post. The anticipation builds excitement and makes the reward that much sweeter.
How to use this social media trend:
Launch Something New: Get your audience excited about a highly anticipated product and provide more launch details in the caption.
Tease an Upcoming Partnership: Slowly reveal your logo alongside your partners to increase buzz around an exciting collaboration.
#CorporateBusinessTip: Consider executing this trend multiple times to slowly reveal details about an upcoming product launch or initiative. The suspense will keep followers coming back and increase engagement.
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