New month, new trends! Check out the latest trends that creators and businesses alike are using to boost engagement (and leads) heading into the holiday season. Plus, we’ve got the latest roundup of social media updates to keep in mind as you finalize your end-of-year content strategy. Enjoy!
Social Media News
Popular social media platforms are now deeming Q5 (i.e. the period between late December and the New Year) as a “hidden” opportunity to ramp up advertising efforts. Check out TikTok‘s tips to take advantage. Meta also recently provided creative strategies that your brand can leverage to get the most out of Reels. With over 50% of time spent on Instagram on Reels, it’s important to consider how your business can use the platform to strategically inspire and engage your customers.
Social Media Trends for December 2025
Social Media Trend #1: It’s Very Important You Say Yes
This trend reflects on drastic decisions we’ll be faced with making at some point in our lives, and encourages to go after the scary thing. Creators are uploading videos with captions like, “In your 20’s, you’ll have the option to move across the country—it’s very important you say yes.” Your business can use this trend to position your product as the thing they should relentlessly pursue.
Ideas for this social media trend:
Empathize with Customers: Use a caption like, “In your 30’s, you’ll be scared to finally switch platforms…it’s very important you do it anyway.” It may be just the pep talk a potential customer needs.
Highlight Customer Transformations: Use the trend to show what happens when real clients finally said “yes” to your solution (i.e. saved hours, cleaner workflows, etc.)
#CorporateBusinessTip: Offer something they can do right now. A mini checklist or quick tip in the caption turns the trend into instant value.
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Social Media Trend #2: This and Nobody Telling Me That…
Sometimes we don’t need a second, third, or fourth opinion. We just need to be left alone to enjoy what we like. Your brand can hop on this trend by highlighting the delight your product or service brings—no judgement or approval needed.
Ideas for this social media trend:
Showcase Frictionless Workflows: Show how your product reduces bottlenecks and gives teams autonomy. For example, “This and nobody telling me to submit a ticket.”
Position Your Product as an Upgrade: Detail how your solution will level up their current experience and reduce manual work.
#CorporateBusinessTip: Show screen grabs of your product in action to help customers visualize the instant gratification your product brings (e.g. one-click exports, AI-powered recommendations, etc.).
Social Media Trend #3: Pause
One product is nice, but two is better. This trend encourages customers to play a video that pairs endless products together, and prompts the viewer to pause it to make a match. It’s the perfect opportunity for your business to highlight your product suite and remind customers of the endless possibilities.
Ideas for this social media trend:
Highlight Cross-Sell Opportunities: Pair complementary features together to remind users that your products are even better when used in tandem.
Showcase Add-Ons: Remind customers of add-ons and provide details in the caption on how they can improve their experience.
#CorporateBusinessTip: Think of this trend as a gamified product tour. The more features you flash, the more users realize they’re not maximizing what they’re already paying for.
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Social Media Trend #4: Charger For Me
After a long day, your phone isn’t always the only thing that needs charging. This trend playfully hints at the products and services that can make us feel alive again. Hello, DND!
Ideas for this social media trend:
Lean Into Corporate Humor: Use this opportunity to make your brand relatable, rather than sell something. For example, maybe the personal charger is “Cancelling the 4pm sync that can be an email.”
Spotlight Burnout Busters: Show features that save employees time, prevent stress, or make cross-functional collaboration easier.
#CorporateBusinessTip: Reinforce how much you understand your customer with niche pain points that only a brand that really listens would understand.
Social Media Trend #5: One Has To Go
Your favorite drink from the best cafe in town, or picking up a family member from the airport during rush hour? This trend plays on that energy by asking customers to choose between your brand and a less fun, more stressful option. It’s a low lift, but engaging tactic to position your company as the easy choice.
Ideas for this social media trend:
Reinforce Product Value Props: Highlight the pain point your product is eliminating. For example, show a screenshot of your project management tool in 3 quadrants and the text, “creating manual trackers from scratch” in the fourth.
Make it a No-Brainer: Compare your hero product to something universally painful. Bonus points for revealing a discount in the caption as a surprise and delight treat.
#CorporateBusinessTip: Provide proof points to back up why your product is the easy choice in the caption to increase education and drive purchase consideration.
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