Social Media News
It’s the first full week of the year, and the platforms are already moving. Start with a quick look at what’s ahead in Pinterest’s 2026 Trends Prediction Report. Next, Instagram is testing what “social” looks like on a bigger screen: in December, it launched Instagram for TV so people can watch Reels together on a TV. And LinkedIn is entering 2026 with real momentum, after a strong 2025 that saw content sharing rise 15% and feed comments climb 24%, plus fresh guidance from its VP of Product Management on how to turn that engagement into better results this year.
Social Media Trends for January 2026
New year, new content plan! Start 2026 off strong and hop on the latest social media trends to create content that reaches, resonates, and inspires your customers to take action.
Social Media Trend #1: My Big 3
Astrology fans, unite! This trend replaces your rising, sun, and moon signs with three products or services you personally identify with or just can’t get enough of.
Ideas for this social media trend:
- Position your hero products as your Big 3 and provide more detail on the benefits of each in the caption.
- Corporate Social Media Idea: Highlight 3 complementary features and explain how they’re best used together.
Social Media Trend #2: My Exit Song
The year of 2025 just wrapped and creators have been taking to social media to showcase the songs that defined their past 365 days. Think triumph songs or get playful with lyrics that lean into dark humor.
Ideas for this social media trend:
- Rough year but made it through? Consider using “Fourfiveseconds” by Rihanna, Paul McCartney, and Ye as a funny backdrop and detail what you’re looking forward to in 2026 in the caption.
- Corporate Social Media Idea: Pick a triumph song that encapsulates your 2025 wins and provide data in the caption as proof points.
Social Media Trend #3: 2026 Ins and Outs
Welcome 2026 with a list of actions, moods, or ideas that you’re looking forward to pursuing and the ones that you’re excited to ditch.
Ideas for this social media trend:
- Anchor your Ins and Outs directly to a behavior change that your product supports. For example, “Out: Logging into 5 tools. In: One system that talks to the rest.”
- Corporate Social Media Idea: Soft launch upcoming features by placing them in the “In” column, sparking excitement and anticipation.
Social Media Trend #4: Fear of Being Involved
@kampgroundsofamerica The more time we spend in nature, the more FOBI we experience. Coincidence? We think not. ✨
Fear of Missing Out (FOMO) is out and Fear of Being Involved (FOBI) is in! Get creative and showcase the activities you were never afraid to sit out on.
Ideas for this social media trend:
- Use this Tiktok audio as your backdrop and call out pain points your customers avoid with your product. For example, “FOBI: 3-day training sessions” or “FOBI: Chasing status updates”.
- Corporate Social Media Idea: Leverage the audio above and visually showcase how efficient your product makes historically difficult actions.
Social Media Trend #5: Saw You In My Dream
This trend highlights a text convo between two people where one suggests they saw the other in a dream and has to prove it by recalling specific details.
Ideas for this social media trend:
- Script the question around a behavior that would never be associated with your product. For example, “Was I working on making a workflow more efficient for weeks?” followed by “Wasn’t me”.
- Corporate Social Media Idea: Lean into humor and highlight unique aspects of your company culture to increase brand love.
Social Media Trend #6: Two Moods
The mood is just right when a customer has your product in hand. This trend is a lighthearted way to tap into that energy and show how your brand can make someone’s day.
Ideas for this social media trend:
- Show a customer holding your best seller in hand to reveal how much better life is with your product.
- Corporate Social Media Idea: Highlight a product that could use more love to encourage adoption.
Social Media Trend #7: 2026 Me
This trend is a visual “New year, new me”. Show your customers exactly how your business is planning to rebrand or tackle 2026 with this viral content format.
Ideas for this social media trend:
- Create a moodboard signaling how your business is approaching 2026.
- Corporate Social Media Idea: Incorporate visuals of upcoming feature launches such as a cleaner UX sneak peek.
We put your story on the map.
We spot the trends and turn it into content that actually drives results.
