Social Media News
We’re only a couple weeks into the new year and platforms are already setting the tone for what’s next. TikTok is looking ahead with its 2026 trend predictions for marketers, alongside new regional event calendars designed to help brands plan content that’s more timely and culturally relevant.
Meanwhile, Instagram is reshaping how discovery works by rolling out algorithm control to all English-speaking users, which gives users more say over what they see and brands a clearer signal that relevance and intentional engagement matter more than ever.
Social Media Trends for January 2026
Scroll habits are evolving. Make sure your content is too by starting the new year with trends that drive reach, relevance, and results!
Social Media Trend #1: Type A vs. Type B
Typically we think of Type A as controlling and organized, while Type B is more relaxed and go-with-the flow. Businesses are expanding on this idea by promoting offerings best suited for each type.
Ideas for this social media trend:
- Promote features that keep customers organized and ahead of the game to Type A, and products that can help come through in the clutch to Type B.
- Corporate Tip: Use Type A/Type B to show two customers buying the same thing for different reasons, so more people see themselves in your product or service.
Social Media Trend #2: Asked the Universe
This trend gives customers the sign they were looking for to make a purchase by placing a product in the clouds with ‘Heaven Must Be Missing an Angel” by Tavares blasting in the background.
Ideas for this social media trend:
- Show a photo of your product in the clouds to increase purchase consideration and consider including a discount to sweeten the deal.
- Corporate Tip: Use this trend as a fun way to soft launch a new, highly requested feature or a new product line.
Social Media Trend #3: January Reset
New year, fresh mindset. Give your customers a feel for your 2026 vibes with this low-lift, visually inspiring trend.
Ideas for this social media trend:
- Highlight your product or service alongside other visuals that align with your brand identity.
- Corporate Tip: Tie the reset to an action customers should take in January, like setting up an automation or activating a core feature.
Social Media Trend #4: My Winter Arc
The winter months are historically ideal for cozy days inside focused on self-improvement. Use this trend to show off what products or services (your own included) can help your community level up this season.
Ideas for this social media trend:
- Position your product next to other convenience-based services that help easily get the job done to trigger connections to simplicity and reliability.
- Corporate Tip: Highlight a feature that helps customers optimize processes (e.g. cleaning data, improving reporting, etc.).
Social Media Trend #5: Things We’re Leaving Behind in 2025
@recreationbeauty Things we’re leaving behind in 2025… what are yours?
Some things are just so, 2025. Highlight what products, services, or mindsets you’re happy to let go of as we fully embrace 2026 energy.
Ideas for this social media trend:
- List outdated behaviors that your product eliminates such as manual work, and highlight your product as the solution.
- Corporate Tip: Share an outdated version of a service and detail improvements that are coming soon to increase excitement.
Social Media Trend #6: You’re So Quiet
Calm exterior, chaotic inner thoughts? Let it all out and show what your company is really thinking about with this new trending visual format.
Ideas for this social media trend:
- It’s all about your brand! Show multiple visuals of your product or service to underline your obsession.
- Corporate Tip: Focused on what’s next? Tease early mocks or visuals to increase community excitement.
Social Media Trend #7: Isn’t it Amazing
IYKYK! If you don’t, use this trend to lightheartedly kick the non-believers to the curb. The audio on this one is the rug that ties the room together, so be sure to use it!
Ideas for this social media trend:
- Rally community and encourage engagement by highlighting your hero product as the amazing item in question.
- Corporate Tip: Use this audio for your “fan favorite” product or service, then show one fast proof point that explains why people obsess over it.
We put your brand in the right feeds.
Let Drizzle Digital turn trends into content designed to engage and convert.
