Social Media News for February 2026

Same platforms, new plot twists! Instagram is testing mini-dramas, designed to keep you emotionally invested before you’ve finished your coffee. TikTok is rolling out an opt-in Local Feed in the U.S., turning your For You page into a hyper-local bulletin board. Think neighborhood events, local business, and yes, probably your barista going viral. Lastly, LinkedIn shared a roundup of insights to remind B2B marketers that real voices > corporate jargon.

Social Media Trends for February 2026

Scroll speeds are up and attention spans are down. Use our latest trends roundup as a cheat code to give new (and existing) customers a reason to stop.

Social Media Trend #1: That’s the Way I Like It

@bytheearthliving #thatsthewayilikeit #bytheearthliving #womanownedbusiness #business #restaurants ♬ original sound – prodpoodee

The 70’s classic, That’s the Way I Like It by KC & The Sunshine Band, got a remix and creators are having a field day with it. Hop on this trend to show off your company’s preferences, quirks, and wins.

Ideas for this social media trend:

  • Highlight what your brand is unapologetically proud of, whether that’s your product quality, customer obsession, or niche expertise.
  • Corporate Tip: Use this trend to reinforce brand positioning. Show what makes you different and keeps customers coming back.

Social Media Trend #2: My Brush, My Paint, My Canvas

This trend puts the materials that are used to make the masterpiece on center stage. Join in by showing off the features or services that deserve a standing ovation.

Ideas for this social media trend:

  • Showcase the products or team members that power your success.
  • Corporate Tip: Position two of your hero products or services as the “tools of the trade,” and show how they come together to create the final result. Think raw materials → process → finished masterpiece. Let your audience see what makes the outcome possible.

Social Media Trend #3: Olympic Sports

The winter Olympics are here and sparking a lot of conversation. Creators and businesses alike are using this trend to tease what “sports” they’d win if they had the opportunity to compete.

Ideas for this social media trend:

  • Share what your company would take the gold in, whether it’s customer service or fast shipping.
  • Corporate Tip: Use data as proof points to establish credibility and highlight why your company deserves a medal.

Social Media Trend #4: Spin the Bottle

Spin the Bottle on social media is a staged “let fate decide” moment where the bottle becomes a prop, not a rule. Whether they honor it or strategically kick it out of the way, the outcome aligns with what they were going to choose all along.

Ideas for this social media trend:

  • Some Examples to try: What we say no to, What we’re obsessing over today,  or the “weird” thing we care about now
  • Corporate Tip:The bottle represents competing impulses, not equal priorities. The spin creates tension, but the choice reveals what the brand consistently stands for.

Social Media Trend #5: Reality TV Show

@princesspolly this season’s location: mexico #princesspolly #realitytvshow #shootday #mexico ♬ オリジナル楽曲 – 🔵けちゃん🎠❤️‍🔥8/22生誕祭🎂🥂✨🔵 – けちゃん🎠❤️‍🔥

Cue the drama! Give your community a glimpse of just how not “aesthetic” the process is to create greatness.

Ideas for this social media trend:

  • Share the messy side of launching a campaign, prepping for an event, or building a product.
  • Corporate Tip: Show the real work behind a “seamless” launch to humanize your brand and strengthen your connection with your community.

Social Media Trend #6: Fixing Pain

We all know adulting hits different. This trend nudges at that by showing just how maturely we have to tackle pain and inconveniences now. 

Ideas for this social media trend:

  • Include screenshots of your product suite to showcase how your features solve a variety of customer pain points.
  • Corporate Tip: Sprinkle in other solutions that are relevant to your audience’s lifestyle to encourage engagement and reliability.

Social Media Trend #7: Pick a Number

Sometimes you just need a sign. This template makes you pay for it a bit by leading you through a maze-like template before getting to the big reveal.

Ideas for this social media trend:

  • Use this trend to guide users toward a product recommendation or content reveal.
  • Corporate Tip: Make the reveal worth it. Whether it’s a discount code or surprise announcement, ensure the payoff justifies the scroll.

Make Your Brand the Main Character

We turn cultural moments into scroll-stopping content that drives results.

GET QUOTE