Feeling like your social posts are on autopilot? You’re not alone—but it might be time for a reset.
Our Social Media Trends Report is your cheat sheet to smarter, more engaging content. Check out the latest roundup of scroll-stopping ideas that will drive real engagement.
Social Media Trend #1: My Name Is
“My name is” playfully highlights the relatable dynamic of one person doing all of the work, while the other just brings…vibes. Creators and companies alike are using this trend to celebrate structure and embrace spontaneity.
How to use this social media trend:
Showcase Team Roles: Highlight how the Type A go-getter and the Type B employee who takes a more “relaxed” approach can both get the job done.
Detail the Journey: Contrast the heavy lifting that goes into launching a product versus getting it over the finish line. For example, one employee opening with “Hi, I’m Maya. I fixed 42 bugs, redesigned the onboarding flow, and ran a/b tests until midnight,” while the other mentions “Hi, I’m Josh. I named the release ‘Turbo Tofu.’”
#CorporateBusinessTip: Use this trend to poke fun at your internal team dynamics while also educating your audience on some of the hard work that goes into launching your product or service.
@farmerwill_ Don’t trust me booking anything bc I can promise I won’t get it right lol
♬ original sound – Farmer Will
Social Media Trend #2: Narrator Voiceover
@bambidoesbeauty Love from ur internet big sis 💓 #livingathome #relatable #Lifestyle #narratorsvoice #bigsisteradvice ♬ original sound – 80s throwback hits
The “Narrator Voiceover” trend turns mundane, or messy, moments into Oscar-worthy cinema via over-the-top narration. Whether it’s a last-minute client request or a chaotic behind-the-scenes launch day—this trend gives you permission to make it all feel intentional.
How to use this social media trend:
Reveal Behind-the-Scenes Chaos: Narrate how your team filmed a viral product video with one working ring light and more iced lattes than you care to admit.
Showcase a Day in the Life: Provide a glimpse into event setup or fulfillment day. For example, create a reel with the narrator stating, “Little did they know, Sarah was packaging order number 578 of the day.”
#CorporateBusinessTip: Use this trend to reveal the grind that goes into creating exceptional products or services, and why it’s always worth it.
Social Media Trend #3: Guess Who
Think Clue, but make it social. Show two or more people or products that are seemingly alike, and ask your audience to correctly answer a related question about them. This trend is content gold and an engagement magnet all in one.
How to use this social media trend:
Make Playful Team Callouts: Humanize your brand by letting your team roast each other (lovingly). For example, “Guess who responds to emails at 2am?” or “Guess who accidentally deleted the newsletter draft (again)?”
Share Product Stats and Successes: Let your followers in on product stats, that impressive number of 5-star reviews, or service awards. For example, “Guess which of these products sold out 3 times in the past year?” or “Guess which flavor has received 2K+ 5-star reviews?”
#CorporateBusinessTip: Use this trend to build product or service credibility. Bonus points if you include a CTA in the caption to shop, connect, or learn more.
Social Media Trend #4: Summer Loading
This trend plays into that inexplicable pre-summer energy—the optimism, the ease, and the almost-there feeling that we all secretly love. Use “Summer Loading” to show how your brand fits right into your followers’ plans.
How to use this social media trend:
Make Your Product the Perfect Fit: Incorporate your product into summer rituals. Toss it into a beach bag or pair it with warm-weather essentials to make it feel like a must-have for the season ahead.
Create Anticipation for a Feature Reveal: Tease what’s coming with a visual breadcrumb trail (i.e. product silhouettes, mood boards, packaging prep) and title the reel “Summer Loading.”
#CorporateBusinessTip: Seasonal content typically performs well because it’s highly relevant. Lean in by visually showing your customers how your brand aligns with their summer lifestyle.
Social Media Trend #5: I Guess We’re Doing This
This trends starts with one person pitching a wild idea. The other? Skeptical. But by the final shot, they’re fully invested, possibly in costume, and definitely loving it. This trend is a comedic slow burn with a heartwarming payoff.
How to use this social media trend:
Highlight Product Stats: Slowly reveal impressive facts about your product or service that turns a skeptic into a super fan.
Showcase the Product Journey: Use text overlay to reveal the evolution of a product from the brainstorm to launch phase.
#CorporateBusinessTip: Use this trend to showcase your brand journey—from “I have this cool idea” to booming business of 500 employees.
TRENDS MOVE FAST.
Lucky for you, so do we. You’ve got a business to run—we’ll obsess over the algorithm.
Let us scroll, test, trend-chase, and post so you don’t have to.
