Engagement isn’t dead—you just need better content. The latest social media trends aren’t just viral for fun; they’re smart tools that you can use to showcase your brand, connect with your audience, and drive real results. Ready to scroll smarter? We’re back with the latest edition of The Social Media Trends Report for content that drives clicks, engagement, brand awareness, and ultimately, conversion.
Social Media Trend #1: Phrase to the Rhythm
This trend is so catchy, it should come with a warning label. All you need is a three to six word statement, this audio, and the self control not to say it 37 times in a row.
How to use this social media trend:
Turn Your Value Prop into an Earworm: Got a tagline, slogan, or product feature that deserves the spotlight? Stick it into this format and let the rhythm do the rest.
Educate in Disguise: Sneak in a how-to tip or benefit (e.g. “No setup, zero stress”) and repeat it like it’s a meditation mantra. Suddenly, you’re not just promoting, you’re manifesting conversions.
#CorporateBusinessTip: Use this trend to reveal a limited-time offer and drive urgency (e.g. “Our summer sale is live now!”)
Social Media Trend #2: Propaganda I’m Not Falling For
Creators are calling out the trends, hacks, and lifestyle tips they’re not buying into—and they’re doing it with sass, sarcasm, and personality. To capitalize on this trend, create a video with the text overlay “Propaganda I’m not falling for:” and have at it with your list of no-go’s.
How to use this social media trend:
Call Out Myths: Use this trend to bust myths your product exists to fix. For example, “Propaganda we’re not falling for: All skincare is the same.’” It’s like a mini TED Talk, but sassier and under 30 seconds.
Highlight Product Differentiators: Was your business created to cater to a niche customer need? Use this trend to showcase what sets you apart. For example, “We’re not falling for one-size-fits-all solutions. That’s why we built [insert product name] with [insert unique feature].” Mic drop.
#CorporateBusinessTip: Use this trend to showcase your brand values and personality. Share the industry norms or outdated practices your company refuses to follow such as cutting corners, overpromising, or chasing trends that don’t serve your customers.
Social Media Trend #3: Nicknames
The “Nicknames” trend is all about sharing all of the names you identify by and hats you wear. Post a photo or video with text overlay such as “Professional me is Samantha. Friends call me Sam. My mom calls me when she wants something.”
How to use this social media trend:
Showcase Brand Personality: Have fun flexing the different ways your brand shows up for different audiences. For example, “We’re legally ‘X Corp Solutions LLC’ but friends call us your growth-obsessed BFFs.”
Speak to Different Customer Segments: “To startups: we’re the secret weapon. To enterprise: we’re the scalable solution. To Greg in accounting: we’re the ones who saved Q2.” Fun, playful, and positions your brand as a powerhouse.
#CorporateBusinessTip: Leverage this trend to reinforce your brand’s versatility across different customer personas and educate customers on your service options.
@baskinrobbins nicknames are lowkey love notes in disguise, what’s yours? #nicknames #nametrend #baskinrobbins ♬ Little Sparrow – Paul Alan Morris
Social Media Trend #4: All Angles
Front-facing, full-confidence, no-notes energy. This trend uses this audio track to show all angles of something you’re unapologetically proud of. Business win? Product perfection? Passion project? Cue the music and bask in the glow.
How to use this social media trend:
Show Off Your Product: Give your product the main-character energy it deserves. Start with a dramatic front-facing shot, then pan to the details. Think packaging, performance, or just a ridiculously aesthetic moment.
Highlight Your Work: Did your team crush a deadline? Build a killer client solution? Hit a milestone that deserves a little bragging? Now’s your chance to let it shine.
#CorporateBusinessTip: Use this trend to highlight bestsellers, award-winning work, or your most impactful client results to boost credibility and show off what your brand does best.
Social Media Trend #5: Holy Airball
This trend starts with someone making a surface-level assumption about you or your business and ends with a “holy airball” moment when the truth (ahem, your success) hits them in the face. Be sure to set your post to the audio Soul Survivor by Young Jeezy to add to the drama.
How to use this social media trend:
Highlight Underdog Wins: Use text overlays to show off big wins in a scroll-worthy story arc: “Oh, you think we’re just a small biz? Holy airball—we just hit 2M in revenue this quarter.”
Surprise with Stats: Numbers don’t lie. Use this trend to call out impressive stats like, “They assumed we were ‘just a marketing tool.’ Holy airball—we helped 1,000+ clients triple their ROI.”
#CorporateBusinessTip: People love a plot twist—especially when it ends with receipts. Frame your “holy airball” moment around real metrics, surprising outcomes, or misunderstood capabilities of your product or service.
TRENDS MOVE FAST.
Good thing we’re built for speed. While you run the business, we’ll handle the scroll, the strategy, and everything trending.
We’ll test, tweak, and post… so you don’t have to.
