We know you don’t have time to chase every trending audio on TikTok or decipher what Gen-Z is lip-syncing this week. That’s where we come in.
Check out the latest volume of The Social Media Trends Report to understand what’s going viral and how your brand (Yes, even the big buttoned-up enterprise corporates) can use trends to connect with their audience, humanize the brand, boost engagement and drive real results.
Social Media Trend #1: Something to Take the Edge Off
Two fingers. One object. Pure emotional support. Creators highlight something small but oddly satisfying, pair it with the caption “Just a little something to take the edge off,” and form a peace sign around the object. It might be a cold brew, a favorite snack, or a product that feels like a personal treat.
How to use this social media trend:
Showcase your Hero Product: Frame your best-seller like the treat it is. Whether it’s a luxurious body butter or a killer analytics dashboard, make it the thing that gets your customers through the day.
Lean into Guilty Pleasures: Highlight the “little things” people love about your product. Maybe it’s your unboxing experience or the oddly satisfying UX of your app.
#CorporateBusinessTip: Use this trend to connect emotionally. Let your brand acknowledge the chaos of everyday life, and then position your product as the calm inside it.
@commanders just trying to get to training camp 😪 #Washington #Commanders #NFL #raisehail #football #funny ♬ deep in it – berlioz
Social Media Trend #2: Probably Not the Answer But…
@stackedcookiecompany It can’t hurt 🤷🏻♀️🍪 Find our cookies now at Raccoon Coffee in Edgewater, Brickell, and Wynwood! #miami #miamifood #miamifoodie #miamicoffee #wynwoodmiami #miamieats #miamilife ♬ original sound – highlandexperience
This trend is peak self-awareness. It starts with: “The answer to my problems probably isn’t [insert mildly ridiculous behavior], but I’m going to double check.” The video then shows the person doing just that, no regrets.
How to use this social media trend:
Normalize the Splurge: Whether it’s upgrading tools or treating yourself to a service, use this to show why your product feels like the solution, even if it’s not technically the answer to everything. Obviously this trend will work well with hospitality brands, restaurants and hotels.
Tap Into Emotional Justification: Your customers know that a new planner won’t fix their burnout. But will it make them feel in control for 12 minutes? Yes. And that’s the content.
#CorporateBusinessTip: Use this trend to validate the purchase of your product. Rational or not.
Social Media Trend #3: You Look Happier
This trend begins with a simple, flattering compliment: “You look happier.” The response? A sarcastic or dramatic reveal that explains why (i.e. a bold life shift, personal boundary, or even quiet rebellion). Example response: “Thanks, I stopped taking meetings that could have been emails.”
How to use this social media trend:
Tell a Founder Story: Use this to show how your business came to be, especially if it’s a “ditch the burnout, follow the dream” situation.
Highlight a Customer Glow-Up: Feature transformations from your audience. Like a before and after using your product, with a “you look happier” twist.
#CorporateBusinessTip: Two options: 1) Romanticize how good life is once your product solves the customers problem… Or 2) Lean into employer brand from the POV of your employee. As in, “Thanks I am working at [your company] now.”
@thepepperclublv Brunch so good it counts as inner work. #ThePepperClub – #vegascocktails #lasvegasbrunch #downtownlasvegas #lasvegasartsdistrcit #vegaslocals #artsdistrictlv #vegasbrunch ♬ sonido original – i24.millaaa
Social Media Trend #4: AirDrop
This trend takes the familiar iPhone AirDrop pop-up and transforms it into a creative canvas for product drops, reminders, and punchy calls to action. Imagine: “Would like to share… our entire new collection” or “Still thinking about the five items in your cart?”
How to use this social media trend:
Announce a Drop or Launch: Tease a new product drop or campaign by “AirDropping” a preview image with a playful file name.
Launch a Surprise Sale: Mimic the casual tone of an unexpected AirDrop, and use it to surprise your audience with a sale or discount.
#CorporateBusinessTip: This is a sleek, modern way to repackage brand messages your audience already knows.
Social Media Trend #5: Dame Un Gurr
Set to the high-energy track “Dame Un Gurr” by Fantomel and Kate Linn. Originally, this trend made it’s debut as an audio for bold makeup transitions, but it’s evolved since it first surfaced to include other branded products and stories… It’s not just for beauty influencers now. It usually starts with a not-so-polished before shot — think messy desk, no makeup face, shipping chaos — followed by a dramatic transformation timed to the beat drop.
How to use this social media trend:
Show Off a Visual Transformation: From cluttered workspace to polished branding, this is the trend for dramatic before-and-afters.
Reveal a New Product or Rebrand: Let the audio and visuals do the heavy lifting to build anticipation around your next launch.
#CorporateBusinessTip: This trend is built for the “wow” moment. What’s an unexpected feature of your product or service that you could highlight? Use it to visually drive home your brand’s impact, or to show before and after when your service or product is used.
@chercandoit I received so many requests to test this hack and it worked like a charm!! An easy way to make flower balloons using a paper plate! #partyplanning #balloontips #balloontipsandtricks #balloons #balloondecor #balloontricks #hack #partyideas #balloonflowers #balloonflower #diy #balloondiy #quicktutorial #hacks #partyideas #lifehack #tipsandtricks #lifehacks #momhack ♬ Dame Un Grrr – Fantomel & Kate Linn
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WE RUN THE FEED.
While you focus on the big picture, we’ll handle the scroll-hustle. Tracking trends, testing content, and posting what works.
So your brand stays relevant without you lifting a finger.
