We get it—you’re busy planning for the holiday season (yes… already), herding stakeholders, and building your company’s brand. You don’t have time to scroll TikTok until your thumb cramps just to figure out if “Dame un gurr” is a skincare product or a summoning spell. (Spoiler alert, it’s neither. It’s a featured trend from our last social media trends report).
So, let’s save you some time, shall we? Here are the latest social media trends actually worth your limited social media energy. Let’s get into it.
Social Media Trend #1: Engagement Bait
This format is a delicious cocktail of humor, audience participation, and peer pressure. It works by tying a clear engagement ask (likes/comments/saves) to a fun reward or chaotic consequence.
How to use this social media trend:
Tease a Release: Post something like, “500 comments and we’ll release the discontinued scent you keep DM’ing us about.” Your audience will be lured in while you effortlessly boost engagement and build hype around a product drop.
Gauge Interest in Future Ideas: Test interest in future product ideas by fake bargaining with your audience. For example, use the text overlay “500 saves and we’ll consider bring back the orange color-way.”
#CorporateBusinessTip: Set an engagement goal and tie it to a reward your audience wants—or a tongue-in-cheek “threat” they will avoid. It boosts reach and gives them a seat at the table. For example, ” 5,000 comments and you choose the keynote theme for our client summit. Play nice, or we’re talking supply chain regs for two hours.”
Social Media Trend #2: How Many Months?
@gonanas Love this trend 🥹💕 #bts #business #womeninbusiness #gonanas ♬ original sound – Remi Ishizuka
This trend starts with a text overlay, “How many months have you been together?” followed by a slide with “Months?” as a response, and a series of photos showing actual time together over the years. This trend originally started with couples, but your business can totally get in on the fun too. Use this moment to flex your brand’s staying power and how you’ve grown over the years.
How to use this social media trend:
Employee Growth Journey: Use this to show how your business has grown over time to better service your clients. For example, “How many months have you been in business?” → “Months?” → show yearly snapshots of new faces, departments, or org milestones.
Product Evolution Over Time: Highlight how your product or service has improved over the years. Show before-and-after feature rollouts, platform upgrades, or new integrations in a timeline format.
#CorporateBusinessTip: Create a post highlighting key milestones with a major client or partner. Start with the onboarding month, early wins, big pivots, and recent success metrics.
Social Media Trend #3: ChatGPT UI
Move over iPhone Notes screenshots; enter ChatGPT conversations. Creators are using the ChatGPT interface to stage clever convos. For brands, this means you can ask the questions your audience is thinking and let ChatGPT “answer” in a way that’s both informative and shareable.
How to use this social media trend:
Answer Industry “Hot Seat” Questions: Ask ChatGPT the high-stakes, high-interest questions your audience cares about. For example, ask “What’s the best way to reduce supply chain risk?”, then have GPT answer with advice that subtly positions your brand as the authority.
Show Solutions in Action: Ask ChatGPT scenario-based questions that naturally lead to your product or service as the solution. For example, ask “How can I cut project turnaround time by 30%?”. The answer? Your service, of course.
#CorporateBusinessTip: Treat this trend as a fast, visual way to package thought leadership. By asking the questions your audience is already Googling and letting ChatGPT give brand-aligned answers, you create content that feels timely and useful.
Social Media Trend #4: Day in the Life
@setactive Ever wonder what it’s like to run an apparel brand?✨ #setactive #dayinthelife #founder ♬ original sound – setactive
This trend uses time-stamped transitions to show an aesthetic (or chaotic) day in the life. Think of it as a chance to make the behind-the-scenes visible, showing how your team, products, and processes work together in real time. The format is simple, but the storytelling can deliver credibility, relatability, and trust.
How to use this social media trend:
Showcase Your Product in Context: Show off your product in real time. For example, “9 AM: Add project updates in [insert your tool] → 1 PM: Data review made easy with [insert your analytics platform] → 3 PM: Team meeting to align on project next steps and owners using [insert your tool].”
Create a “What We Actually Do” Edit: Let each department take over for a day and show off how they contribute to getting a deliverable out the door. Spoiler alert: it’s equal parts strategy meetings, Slack chaos, and the occasional existential crisis.
#CorporateBusinessTip: Use the timestamps to document a project’s journey in one day—from initial brainstorming to execution—and highlight the teams involved in making your client’s favorite deliverables.
Social Media Trend #5: Choose One
This viral trend is basically a game of “choose your own adventure”, except the person’s blindly picking between two pieces of paper with totally different options. Think two different room tours for a hotel or two opposite product builds. The fun’s all in watching how they roll with their chosen chaos (or win).
How to use this social media trend:
Problem vs Solution: Put a spotlight on your product’s core value prop. For example, one slip of paper reads “Spend hours analyzing spreadsheets”, while the other reads “Let our platform handle it.” You pick your platform (obviously).
The “Two Realities” Breakdown: Present your product and a basic alternative, and show off how your solution is the ultimate game-changer. Use text overlays, quick demos, or cheeky captions so your audience connects your product or service with the benefit they’d actually get.
#CorporateBusinessTip: Use the “blind pick” trend to showcase your team or locations. For example: Two slips of paper: “Denver HQ offsite” or “Austin HQ offsite.” They choose blind, then smash-cut to the winning choice in action with team shots, venue clips, food, and fun.
You build the brand.
We build the buzz.
You’ve got goals. We’ve got the grid. While you focus on scaling, we’ll keep your brand in the conversation—tracking trends, creating content, and showing up where it counts.
