Social Media News for August 2026
This week’s updates: Instagram has unveiled a new logo… to mixed reviews. TikTok has delivered more creative firepower to advertisers with its latest Symphony upgrade. Meanwhile, over on LinkedIn, a new guide explores how B2B marketers can optimize content for AI search because getting discovered increasingly means showing up where AI-powered discovery begins.
Social Media Trends for August 2026
Get your brand into the conversation with the latest social media trend ideas:
Social Media Trend #1: Kinda Chic
This trend makes it easy to take a specific interest or lifestyle choice and call it “kinda chic.”
Social Media Trend Ideas:
Name your product benefits as chic, but be sure to include a bit of edge. Make it relatable and authentic to real problems your customers experience, and how your product or service solves those problems.
B2B Social Media Tip: Create a carousel post to position different brand value props as chic. Feel free to skip the “Kinda” in lieu of “Kind of” if the slang doesn’t fit your brand.
Social Media Trend #2: Making Progress
Celebrate the small wins! This format highlights that even minor updates to your routines deserve a dance break.
Social Media Trend Ideas:
Showcase your brand as the small change that can make a huge difference in someone’s day-to-day.
B2B Social Media Tip: Call out the number of product purchases, downloads, or 5-star reviews you’ve received in the caption to further influence your followers.
Social Media Trend #3: I Have an Itch
Fall is approaching and social media is ready to trade in the hot weather for spooky szn and pumpkin spice lattes.
Social Media Trend Ideas:
Show how your brand products naturally align with the highly anticipated fall activities that your followers may be craving.
B2B Social Media Tip: Not sure how to align your product with the fall season? Position a feature as an easy way to save time and focus on autumn festivities.
Social Media Trend #4: Mount Rushmore
This trend encourages users to swap the famous presidents depicted on Mount Rushmore with their own personal goats (human or inanimate).
Social Media Trend Ideas:
Replace the presidents heads with your hero products, features, or services.
B2B Social Media Tip: Highlight 4 standout stats on Mount Rushmore to serve as proof points to why new users should consider your brand.
Social Media Trend #5: Based On Our Calculations
This trend features a calculator graphic and suggests what actions followers should take based on previously inputted “calculations”.
Social Media Trend Ideas:
Sprinkle in a combination of funny actions that align with your target audience’s lifestyle and CTAs to drive trial.
B2B Social Media Tip: Speak to different customers or audience profile types throughout the carousel post to ensure a large number of your followers feel represented.
Social Media Trend #6: Cutting to the Important Part
This trend highlights someone cutting paper to reveal their product in a fun and interesting way.
Social Media Trend Ideas:
Think of unique ways to cut through paper to make the reveal more exciting (e.g. pattern scissors, unique paper color, etc.).
B2B Social Media Tip: Don’t have a physical product? Consider creating a digital version of this trend to reveal a popular feature or use a miniature version of it.
Social Media Trend #7: Good Day, Bad Day
Good day? Boring day? Easy day? All the days need your brand. This trend nudges at the fact that your favorite product can be the remedy for all of the above. The trending audio (shared here on Instagram) helps drive this trend home.
Social Media Trend Ideas:
Try exaggerating this trend by communicating that your product can work for more than just good and bad days (e.g. today, tomorrow, any day).
B2B Social Media Tip: Showcase a popular product in your video and briefly explain in the caption why it’s the best option for the best of days and the worst of days.
Let Drizzle Handle the Social
Tired of sifting through trends reports and figuring out what to post?
Let us handle it for you! From creative to captions to daily comment management, Drizzle Digital will handle your entire social strategy and execution for you.
