Social Media News for October 2026
Spooky season is creeping up, and the social media world is bringing plenty of tricks and treats of its own. This month, LinkedIn is highlighting a B2B marketing mistake that could be costing brands valuable deals, TikTok is rolling out new AI-powered tools to help advertisers drive discovery and action, and X is making it easier for brands to create ads with AI.
Social Media Trends for October 2026
Fresh ideas for your next business post, coming right up:
Social Media Trend #1: Rock, Paper, Scissors
Brands are turning the classic hand game into carousel content, and let’s just say they’re not losing anytime soon.
Social Media Trend Ideas
Turn your audience’s favorite things into “rock” and less exciting alternatives into “scissors” to create a fun comparison that shows you know your customers.
B2B Social Media Tip: Play with the things your industry loves to debate. Give your brand’s take on which one wins.
Social Media Trend #2: Ghosts
Spooky szn is right around the corner and brands are using this format to show how they’re ready for the ~vibes~. This is also a great way to get those camera-shy employees ON-camera… while keeping their identity
Social Media Trend Ideas
Grab a couple sheets, cover a few employees, and showcase them doing everyday activities to highlight a lighthearted company culture.
B2B Social Media Tip: Use this as an opportunity to showcase different team member’s daily responsibilities and personalities in a funny, casual way. This is also a great way to get those camera-shy employees ON-camera… while keeping their identity totally under wraps.
Social Media Trend #3: Where are You?
Home is where the heart is, and this text exchange format reveals that’s likely just wherever your brand shows up.
Social Media Trend Ideas
Showcase home as the annual brand event where your community gets to gather in person.
B2B Social Media Tip: Highlight company culture via quick clips behind the text exchange that reveal the work moments or office friendships that have come to feel like home.
Social Media Trend #4: Gold Star Behavior
Creators and businesses are hinting at which behaviors (big or small) should receive gold stars with this new format.
Social Media Trend Ideas
Give gold stars to niche behaviors that align with your product’s value props. No matter your industry, there are some things that are always applauded. Try to find a cheeky way to share them.
B2B Social Media Tip: This one works well for B2B companies. It should be pretty easy to generate some niche ideas that those in your industry recognize.
Social Media Trend #5: You Seem To Be Scrolling a Lot
Brands are teasing their followers with this format by encouraging them to stop the endless scroll and take the action they’ve been putting off.
Social Media Trend Ideas
Fall kicks off the start to a new season and the countdown to the end of the year. Leverage this trend to motivate your followers to take a first step with your brand to close out the year strong.
B2B Social Media Tip: Use this as an opportunity to position your CTA as an easy and effortless step. Detail how your audience can get started, kick off a free trial, etc.
Social Media Trend #6: Hands, Tools, Art
Artistry isn’t limited to traditional art. This format brings that idea to life across industries by showing off the artist (i.e. industry expert), their tools, and the final products they create.
Social Media Trend Ideas:
Create a quick video highlighting a core team member’s contributions to your hero product.
B2B Social Media Tip: Consider showing off the many hands and tools that come into play to bring a single product to life. This helps customers appreciate the value of your “art”.
Social Media Trend #7: Nothing Without You
This new viral format is like a modern spin on employee appreciation day. Use it to show your favorite people some love!
Social Media Trend Ideas:
Spotlight the employee(s) whose day-to-day tasks actually keep the lights on.
B2B Social Media Tip: Include your employees in their work context with the tools of their job.
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