Social Media News for October 2026
Forget the Halloween frights. The real surprises are happening on social. Meta One, Meta’s new paid subscription offering, is changing the game for brands with premium tools and limits on how many external links some accounts can share in Facebook posts and comments without paying. As Meta One introduces new considerations for publishers, brands may need to rethink how they drive traffic from social. Meanwhile, LinkedIn is adding digital business cards to simplify professional networking, and TikTok is rolling out AI-powered advertising updates to streamline campaign creation.
Social Media Trends for October 2026
Need inspiration for your next business post? We’ve got you:
Social Media Trend #1: I’m with Max
@f1 HE’S WITH MAX (duh) 🤝 #f1 #spanishgp #kimiantonelli #maxverstappen #f1drivers ♬ original sound – Jake Shane
A clip of creator Jake Shane saying he’s nearly always with his friend Max is making its rounds on social.
Social Media Trend Ideas
Spotlight a work bestie duo that makes magic when they’re together (e.g. social media and marketing team members).
B2B Social Media Tip: Feature two products or services that make the perfect pair.
Social Media Trend #2: Brand Logos
Test how well your audience knows you by asking them to guess which logos were a part of your brand evolution.
Social Media Trend Ideas
Infuse some personality by making one option very obviously not one of your logos (think a chicken scratch illustration).
B2B Social Media Tip: Consider providing context behind meaningful logo changes in the caption.
Social Media Trend #3: Fast-Paced Visuals
This format makes it easy to piece together stills or quick video clips in a visually interesting way.
Social Media Trend Ideas
Use this as an opportunity to spotlight unique aspects of a product or bring attention to features that are sometimes overlooked.
B2B Social Media Tip: Recap a recent trade show or company event with a mix of booth moments, product demos, team interactions and standout takeaways.
Social Media Trend #4: Haunted
It’s officially spooky szn and this trend is all about hinting at what might be scarier than haunted houses, ghosts, or goblins.
Social Media Trend Ideas
Living without your products? That’s as spooky as it gets. Create a carousel post and highlight that here!
B2B Social Media Tip: Emphasize the pain points your customers will continue to live with if they don’t take advantage of your offerings.
Social Media Trend #5: Brand Vibe
Businesses are featuring their products front and center, and showcasing four still shots that encompass their brand vibe behind it.
Social Media Trend Ideas
Show your customers how well you know them by featuring your product alongside photos that align with their interests or daily demands.
B2B Social Media Tip: Take a queue from Poppi and tease an upcoming launch by blurring the last product shot in the carousel and let the stills serve as hints to increase anticipation.
Social Media Trend #6: Pick Your Emoji
This format is unique in that it uses a carousel of videos! Start off with lines stemming from four emojis. The lines will wind their way through several images (think: People, products, and beautiful brand imagery). End with one emoji and a CTA. Expect big engagement with this format since users need to swipe and click to play the videos in the carousel.
Social Media Trend Ideas:
Pick four emojis that align with your go-to products and end with a CTA that encourages your audience to learn more or buy now.
B2B Social Media Tip: Consider sweetening the deal behind your ask for engagement. End the carousel with a limited time offer or surprise giveaway details.
Social Media Trend #7: My Reaction
Creators are sharing quick clips of their facial expressions becoming more concerned as they react to increasingly questionable scenarios.
Social Media Trend Ideas:
Highlight relatable workplace moments, like a team member’s reaction when a campaign exceeds its goals or a client approves creative on the first try.
B2B Social Media Tip: Turn common industry frustrations into relatable reaction content your audience will want to share.
Let Drizzle Handle the Social
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