Social Media News for October 2026
Social never stays still for long. This month, TikTok is giving comments more ways to come alive with voice notes, polls, and photo carousels. LinkedIn is helping Premium members polish their posts with its new Post Proofreader, and head of Instagram, Adam Mosseri, concludes a helpful 4-part series on how content gets ranked by the algorithm and what metrics actually matter.
Social Media Trends for October 2026
Ready for your next business post idea? Start with these trends:
Social Media Trend #1: Why People Come, Why People Stay
Highlight what keeps customers coming back in this trend. Some creators are using videos side-by-side, and some are sticking to the standard reels aspect ratio (like this Nomads Hostels post here). Both work, but the reels-sized version may perform better.
Social Media Trend Ideas:
Spotlight the non-tangible reasons customers stay around (e.g. your unbeatable service or your team).
B2B Social Media Tip: Use this as an opportunity to highlight specific employees and the ways they go above and beyond.
Social Media Trend #2: A Little Push
A little push goes a long way…
especially when it leads you straight to checkout.
Social Media Trend Ideas:
Film a quick video of someone getting a push in the right direction to test out an exciting new service.
B2B Social Media Tip: No product? No problem. Film someone getting pushed into a purchasing a ticket for an exclusive brand experience or upcoming event.
Social Media Trend #3: Four Walls
Customers are what turn business establishments into energetic, unforgettable experiences. Without them, they’re just (you guessed it!) four walls. Use this unique audio to switch between your busiest business days with customers and an empty house.
Social Media Trend Ideas:
Show the difference in your work day with and without the energy that your community brings.
B2B Social Media Tip: This might need some adjusting to work with a B2B customer. To brainstorm, think about would it would be like if you didn’t have other businesses (or the people from those businesses) to buy your product. And then find a way to show that visually.
Social Media Trend #4: Guess the Number
This trend centers on participants guessing a secret number on their forehead. The hook is they can’t use traditional math or logic. Instead, they have to ask unconventional questions to figure it out.
Social Media Trend Ideas:
Have an intern and CEO play the game together. It breaks down the corporate barriers and shows a fun, approachable workplace culture.
B2B Social Media Tip: Use the trend to playfully highlight the number of features or capacities your product has without coming across as a traditional sales pitch.
Social Media Trend #5: 35mm versus IMAX
Inspired by the push to see The Odyssey in IMAX, creators are showing the same shot in two crops. The wider frame reveals something the tighter shot leaves out.
Social Media Trend Ideas:
Start with a tight shot that gives no hint of the product. Then switch to the wider crop to reveal it in the scene. You could try it without Matt Damon and Zendaya, and show a worker looking up, then reveal the massive piece of equipment they’re standing beside below them in the IMAX version.
B2B Social Media Tip: Choose a reveal that benefits from scale. This trend is a strong fit for physical products, especially equipment or installations that make the wider shot surprising. If you sell a service, it’s probably one to skip.
Social Media Trend #6: Dating App Prompts
Dating prompts are getting a different use case with this format, where brands are leveraging them in cheeky ways to seduce their community to “swipe right”.
Social Media Trend Ideas:
Showcase your value props as the answers to popular dating prompts.
B2B Social Media Tip: Highlight more details about your brand by creating a mock of a dating profile.
Social Media Trend #7: Balance Your Expenses
Creators are lightheartedly showing how they balance their expenses with this simple, viral format. Except, their expenses are really just the things they love (e.g. sweet treats, must-have products, etc.).
Social Media Trend Ideas:
Showcase someone balancing your two hero products.
B2B Social Media Tip: Don’t have a physical product? Show mocks or screen grabs of your service to hint at the same idea.
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