Social Media News for September 2026
September is in full swing. Here’s the latest news from the social media world: TikTok is giving conversations a boost with voice notes and image carousels in comments. (PSST! Brands! Two more cool ways to spark engagement!) Instagram now lets users add tagged posts to their grid, and Linkedin is working to address AI slop in its content. Now… for our favorite September social media trends for B2B and B2C companies!
Social Media Trends for Businesses in September
One of these trends could be your next viral post:
Social Media Trend #1: Texts with the Boss
Social teams are uploading “screenshots” of text conversations with their boss which reveal that approvals can be subjective.
Social Media Trend Ideas:
Create a carousel post, share a screenshot asking for approval to tease a new launch, and do it regardless of the boss’ “response” on the following slides.
B2B Social Media Tip: Looking for a less cheeky option? Include a screenshot of your boss saying “yes” and note your response as “done!”.
Social Media Trend #2: Zoom in for an Announcement
Businesses are encouraging their followers to zoom in for exciting and timely brand updates.
Social Media Trend Ideas:
Make sure the reveal is worth the ask. Announce a giveaway, discount, or upcoming feature release date.
B2B Social Media Tip: Encourage your followers to zoom in for a sign and include a CTA in tiny text such as, “Today’s the day to finally schedule a demo! Head to the link in bio to get started.”
Social Media Trend #3: Close Plane
It’s a bird, it’s a plane, it’s…your favorite brand? Creators are using this audio as a fun way to make timely messages feel like they’re coming in hot.
Social Media Trend Ideas:
This format is a fun way to promote an upcoming giveaway or a surprise and delight treat that customers can look forward to.
B2B Social Media Tip: Highlight a milestone you’ve recently passed that’s deserving of the noise (i.e. passing 10K followers on Instagram, surpassing X newsletter subscriptions, etc.).
Social Media Trend #4: I’m an Artist
Interpretation is everything! This creative format repositions art as anything that brings value.
Social Media Trend Ideas:
Your product or service is the art of course! Pair this audio with an aesthetically pleasing screen grab or quick video that shows off what makes it worth appreciating.
B2B Social Media Tip: Showcase how your customers use your product in an interesting and unexpected ways, framing their final result as the true “art”.
Social Media Trend #5: Is There Anyone on Board
It’s not always a doctor that comes and saves the day. Sometimes the project manager is the one that comes through clutch.
Social Media Trend Ideas:
Use this as an opportunity to highlight the unsung hero on your team, whether that’s the customer service team, sales rep, or accountant.
B2B Social Media Tip: Infuse comedy and data to keep this trend on brand (e.g. “Is there anyone on board who can answer 1K customer support inbounds in less than 24 hours?”)
Social Media Trend #6: Know Your Limits
This format shows off an imaginary text exchange where someone is asked just how much they love the other. Spoiler: the person’s favorite brand comes out on top.
Social Media Trend Ideas:
Spotlight your hero product as what you love most and encourage engagement by asking your followers if they agree.
B2B Social Media Tip: Show off just how much you love an annual community event or highly anticipated moment as a way to increase customer anticipation and excitement.
Social Media Trend #7: Holding it Down
This trend lightheartedly pushes back on the idea that you have to live in a major city to make an impact. Instead, you can make just as big of a difference in a small town like Cape May, New Jersey.
Social Media Trend Ideas:
Highlight the fact that you don’t have to be located in the same city as most of your competitors to see success.
B2B Social Media Tip: Incorporate stats regarding how you’ve been able to serve your community as proof points to the difference you’ve been able to make locally.
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