Social Media News for April 2026
TikTok is expanding its Symphony ad toolkit with new AI video generation capabilities, making it easier for brands to rapidly produce creative assets at scale. Snapchat is doubling down on real-world-to-digital connection by pushing Snapcodes as a more prominent marketing tool, strengthening how users and brands bridge offline discovery with in-app engagement. Meanwhile, LinkedIn is continuing its AI evolution with expanded conversational search, giving users a more intuitive, chat-like way to surface insights, content, and professional recommendations directly within the platform.
Social Media Trends for April 2026
Your audience is already watching. The question is whether your content gives them a reason to act. Check out the trends below for viral formats that can actually drive your followers to engage with your message.
Social Media Trend #1: Recently Deleted Post
KitKat briefly sparked confusion by claiming to delete a controversial post and sharing what appeared to be an official statement, before revealing in the final slide that it was a playful stunt. Brands are creating similar posts as a lighthearted way to increase engagement with their audiences.
Ideas for this social media trend:
Claim that you deleted a post that recently sparked “too much” engagement and then encourage your audience to check out your profile for similar content they’ll love.
Corporate Tip: Use your caption to provide followers (new and old) with a reminder of the type of content they can expect from your business.
Social Media Trend #2: Favorite Place
This feel-good trend uses this viral audio about favorite people to highlight that our favorite places are oftentimes the spaces and opportunities we get to hang out with our favorite people.
Ideas for this social media trend:
This is the perfect opportunity to show off the employees that make the days in the office worth it.
Corporate Tip: Show off any quirks that make your company culture feel relatable.
Social Media Trend #3: Top 5 Horror Movies
@soulcycle Pretty valid if you ask me 🤭 #SoulCycle #cyclinglife #horrormovies #Fitness @Lee Seidner ♬ original sound – ℬ
It’s time to get hyper-specific! Brands are using this trend to spotlight 5 super niche (and funny) grievances that employees, or customers, experience regularly.
Ideas for this social media trend:
Use this trend to shed light on the tiny (and sometimes annoying) details you have to pay attention to ensure your customers have the best experience.
Corporate Tip: Make sure the content is relatable at scale so that a large number of followers can empathize and hopefully laugh at how well you know them.
Social Media Trend #4: Split Screen
A new viral format is emerging, making it easy for creators and businesses to upload 2 side-by-side videos or mix it up with 1 video and 1 photo.
Ideas for this social media trend:
Upload side-by-side videos of a product upgrade to show your customers rather than tell your audience just how much a feature has changed.
Corporate Tip: Try the split screen to show a product, employee, or other business evolution over time. (We’ve seen this work well with a mix of photos and videos in one post).
Social Media Trend #5: Hallelujah
Justin Bieber recently headlined Coachella and gave a touching shoutout to his family by ad-libbing “Hailey babe, Hallelujah” and “Baby Jack, Hallelujah” while singing the hit song, “Everything Hallelujah”.
Ideas for this social media trend:
Upload a simple photo or video with text overlay noting what deserves a “hallelujah” from your business (e.g. “automated workflows hallelujah”).
Corporate Tip: Put some diversity behind the hallelujahs to ensure a diverse audience can all see themselves in the trend.
Social Media Trend #6: Put it on a Billboard
Would you put your brand on a Coachella billboard if you had the opportunity? Surprise—now’s your chance!
Ideas for this social media trend:
Loop in your social media team to craft catchy one-liners for “drivers” (i.e. your audience) that only have a few seconds to engage with your brand.
Corporate Tip: Remember to keep it simple, memorable, and colorful to stand out against the desert backdrop.
Social Media Trend #7: Let’s Go For a Walk
@glassons My favourite kind of walk 🚶♀️🛍️ walk into store and shop new arrivals now! #glassons ♬ Upside Down Jaden Bojsen Remix – Jaden Bojsen
Customers are getting their steps in by going for a walk right in to their favorite businesses.
Ideas for this social media trend:
Create a quick video clip of someone strolling in to a figurative, or literal, brand sale or event.
Corporate Tip: Lean in to the excitement, ease, or clarity that engaging with your brand can provide a customer.
