Social Media News for July 2026
Our favorite social media headlines for the week: LinkedIn is testing Collaborative Posts, giving brands and creators a new way to co-author content and expand reach together. Instagram is making it easier for users to add multiple captions to a carousel post, giving creators more opportunity to build narratives slide-by-slide. And Snapchat unveiled a slate of AI-powered ad updates to help make marketers create campaigns faster while keeping creativity, and people, at the center.
Social Media Trends for July 2026
Let’s get eyes on your brand by using these viral social media trends.
Social Media Trend #1: Summer Starter Pack
It’s officially summer, which means brands are finding creative ways to position their products as your next seasonal favorite.
Social Media Trend Ideas:
Build a summer starter pack for a specific customer goal or persona with your products included — like a marketer’s summer campaign launch kit or a sales team’s Q3 essentials.
B2B Social Media Tip: Your product doesn’t need to scream “summer” to join the conversation. Instead, tie your solution to seasonal behaviors — think vacation coverage or mid-year planning.
Social Media Trend #2: Transcending the Game
@pbs Literally transcending the game ✨ Browse our new official merch, only available on the PBS Shop. Link in bio!
♬ original sound – user7653246788
In a recent campaign, Kevin Durant presented a series of absurd sneaker concepts to Drake, who responded with exaggerated praise instead of critique.
Social Media Trend Ideas:
Your product is obviously transcending the game. The trending audio is key here, so use it alongside a screen grab or demo of your product.
B2B Social Media Tip: Consider providing a quick overview of product benefits in the caption to help detail just how good your offering is.
Social Media Trend #3: Describe Your Job
Professionals are explaining their job in the most shady-sounding way possible without technically lying.
Social Media Trend Ideas:
Consider who’s role on the team could come across as the most suspicious. For example, consider featuring the accountant with a job description like, “manipulating mass sums of money to ensure the government gets less of it.”
B2B Social Media Tip: This trend thrives on the difference between what a job sounds like out of context and what it actually is. Make sure to play into this in the text overlay.
Social Media Trend #4: Aesthetics
This trend makes sure your brand is synonymous with ~vibes~ by including cutouts of products over beautiful backdrops.
Social Media Trend Ideas:
Consider including quick videos to highlight product features and spark curiosity in how your product works.
B2B Social Media Tip: Make sure the aesthetic pictures align with your brand and the lifestyle of your target customer.
Social Media Trend #5: What Do You Bring to the Table?
Businesses are flipping the age-old dating question, “What do you bring to the table?”, on its head by highlighting the products that they bring to a relationship with their customers.
Social Media Trend Ideas:
This is the perfect opportunity to highlight new physical products, merch, or a surprise giveaway as what you’re excited to bring to the table.
B2B Social Media Tip: Have a service? Use text to highlight the benefits or differentiators on your “tray”.
Social Media Trend #6: Preparing for my Netflix Documentary
@thesweetspot_norfolk Raise your hand if you have been personally victimised by the UK heatwave 🙋🏻♀️
♬ On a Mission – Duomo
Creators are sitting down for mock interviews to spill the tea on their daily lives with this classic anxiety-inducing audio playing in the background.
Social Media Trend Ideas:
Lean into the documentary-style aspect of this trend. Sit down for a mock interview and then cut to a speedy preview of all of the intense moments leading up to a launch.
B2B Social Media Tip: This is your opportunity to keep it real. Hint to your community that launching a campaign isn’t always as effortless as it looks.
Social Media Trend #7: Get Your Product Faster
This trend centers around pressing a red dot to speed up a video and “receive” a product faster.
Social Media Trend Ideas:
Increase excitement for an upcoming event by encouraging users to press the red dot for a reveal and including details in the end card.
B2B Social Media Tip: Make the engagement worth it by revealing exciting product news or brand updates.
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